ICE London and what to expect
ICE London will return to its usual and uninterrupted format this year between the 12th and 14th of April. The event will take place in the vast halls of ExCel London, with over 30,000 attendees expected from the echelons of the technology and gaming sectors. It will provide an unrivalled opportunity for businesses to connect and continue to push the boundaries within their niche.
A vast number of businesses will be in attendance looking forward to creating new opportunities for mutual growth and innovation. For example, A spokesperson for PartyCasino – which is owned by global gaming powerhouse Entain – stated that the company is “excited to events like ICE London after such difficult delays, as they are both a chance to make new business and to meet our existing partners”.
What is ICE London?
ICE London is an annual event for all technology and gaming businesses that want to come together and showcase products and services as well as network. It’s a B2B event, so the products and services discussed are aimed toward other businesses, such as a tech company creating a product that an online casino could use. Although ICE London was set up for the gambling industry, it now accommodates all types of gaming.
The talking points of ICE London 2022
With so many exhibitions and guest speakers to look forward to, there won’t be a single main theme of the event. You’ll be able to find other businesses and information across the gaming landscape with ease. But one topic within the conference which is expected to get a lot of attention is casino affiliated markets.
Affiliate marketing remains one of the most effective forms of marketing when done correctly, and it is a big part of many online casino business models. New technologies and gaming marketing firms are expected to unveil new tricks and tips for this segment of the industry to do more. Many partnerships could materialise in the affiliate casino space over the weekend.
ICE London 2022 and the Russian Invasion
Due to the events unfolding in Ukraine, ICE London organisers have taken the step to suspend all Russian and Belarusian companies or representatives from this year’s events. So, if you were hoping to meet with one of these gaming businesses, you won’t be able to for this year at least.
What are the 2022 entry requirements?
Other than having a valid ticket to enter the event, you will also need to abide by the health requirements. Anyone attending ICE London 2022 must show proof of being fully vaccinated and have a negative test within 48 hours of attending. Wearing a face mask will be optional. You can attend the event for free as long as you’re over 18 years old, but you do have to register.
