What To Expect From An SEO Audit From A Professional Digital Marketing Agency

One of the first steps you will take when marketing your website and trying to attract more ‘ready to spend’ customers is having an SEO audit. But what is involved in the process? And what can you expect from a professional digital marketing agency throughout?

What is an SEO audit?

Think of an SEO audit like a health check-up for your website – and your chosen digital marketing agency being the medical staff.

It’s an in-depth evaluation and analysis of all the strengths and weaknesses your website has from a technical and marketability perspective.

The purpose of an SEO audit is to see where your website is currently at in terms of health and performance in order to identify what needs to change in order to prepare it for a digital marketing campaign.

“Your breathing seems perfectly normal but your blood pressure is through the roof!”

What to expect from an SEO audit conducted by the pros?

A thorough SEO audit conducted by a professional digital marketing agency should cover the following 5 key areas:

• A technical and structural analysis of your website (indexation, redirects, page speeds, URL structure, crawlability, duplicate content, and etc.).

• On-page content analysis (content structure, keyword relevance, schema markup, meta data analysis, etc.).

• Off-site and backlink analysis (backlink checks, references across the web, and social media presence, etc.).

• Necessary market competition data (where you currently rank in comparison to your competitors, what their backlink profiles look like, top ranking keywords, etc.).

• Keywords research (detailed analysis of your current keywords and new keyword suggestions, etc.).

Following the SEO audit, you can then use these reports as a reference to start formulating a digital marketing strategy – again, with the end goal of refining your website and attracting as many qualified prospects as possible.

Why is it so important to have an SEO audit?

Unless you are an expert in all things SEO, it’s difficult to know what is working with your website and what is not. Particularly if you want to get more traffic and conversions, an SEO audit is an essentiality.

While it is primarily for you, SEO audits are also very important for your chosen digital marketing agency as well. This is because they need to fully understand what condition your website is in, what kind of onsite optimizations may have been made in the past, and just how much work will be involved with fixing your website and improving its overall standing with Google for your focus keywords.

When is the best time to audit my website?

If you have been thinking about starting working on your SEO for your website, now is as good a time as any to get yourself booked in for a comprehensive website audit. The question is: with who?

Ideally, you want to invest in a reputable and well-established digital marketing agency. That’s the key to getting a decent audit and ultimately being able to comfortably put your faith in a third-party.

This SEO expert in Texas has plenty of social proof and a reputation for delivering superior results. You can claim a free SEO audit today if you are keen to see what kind of state your website is in.

Once you know where you are at, you’ll be ready to take the world on and start dominating your competition in the SERPS.