Suppose you are looking at the Hulu or Netflix streaming services and wonder why they are so popular now and how you can do the same. It is true that IPTV/OTT video streaming services are on the rise. Let’s observe what makes them so popular among consumers. Read to the end.
There are multiple types of VOD services in the market: AVOD, TVOD, and SVOD. They differ from each other in the way people access the content.
For example, the AVOD service doesn’t require any payment from users. They just enter the service and watch videos. However, they also need to watch ads played at the beginning, in the middle, or at the end of a video. SVOD services charge a monthly or yearly fee from viewers. People pay once and get unlimited access to the content. TVOD requires payment for every video on the platform.
A viewer can stop using these services anytime. The subscription is easy to cancel, and you can make one transaction on a TVOD service and never use it again. It is nothing like cable or satellite TV that requires consumers to sign a long-term contract.
If we are talking about entertainment, then we should mention that big video streaming industry players are putting a lot of effort into producing unique content. Each year, Netflix, Amazon Prime, and others release series and movies that are not available on other platforms.
What is more, such services can run not only original content but also videos that viewers can watch on TV programs or other services. But still, people switch to video streaming platforms due to their multiple advantages.
While cable or satellite is available only on TVs, video streaming services can be accessed on different devices. Consumers can use a smartphone, a tablet, a laptop, or a Smart TV to watch their favorite videos.
It is convenient for them because they don’t need to invest in other devices only to watch content. They can use the one they already have. So, they save their money.
Also, availability on multiple devices allows consumers to watch videos wherever they are. It doesn’t matter whether they are in a park or in a cafe. They can access the service anyway. Everything required is an Internet connection and a compatible device.
Video streaming services allow people to view videos the way they like. They can start watching a movie, stop for some time, and continue watching after several hours. They can rewind to an interesting episode or skip boring scenes. These features are appreciated by many people.
Also, video streaming services can offer viewers such features as a recommendation engine or multiple profiles. The recommendation engine will offer people videos that are similar to those they have already watched.
And multiple profiles allow families to purchase one account instead of the number equal to the number of family members. They will be able to create a profile for everyone in the family. Each person will have their own history of viewed videos. These features make the user experience personalized.
IPTV/OTT services are on the rise among viewers and businesses. People like them due to the reasons that we have described. It means that if you launch a video streaming service, you will likely find your audience. Ready to create? Contact Setplex. They have an end-to-end solution for an IPTV/OTT business and will help with the launch.