Internet Marketing 101

More than half the world’s population has an access to an internet connection. They log into their social media accounts and scroll through the news, product inquiry, gaming, movies, and all kinds of information that may have an impact on their daily lives. Since they are prone to having an access to a large amount of information, marketing agencies and businesses have shifted their focus towards it with an aim to reach as many customers as possible. This guide will provide information on how the internet can be used for marketing, leveraged to increase sales and retain customers.

Internet Marketing

As is obvious from the title, internet marketing refers to applying advertising strategies on the internet. Such activities include social media marketing, email marketing, display advertising, online video marketing, e-book marketing, mobile internet marketing, search engine marketing, and marketing research, and it doesn’t end here. But the primary goal of getting into internet marketing is to sell goods and services.

But first, the internet

On a side note, all of these online activities basically come down to this; you need an active internet connection to make this work. After all, the internet is just a vehicle through which you are provided with a greater reach for advertising, promotions, and public relations effort. To get online, we recommend subscribing to Comcast internet because of its fast speeds and seamless connectivity.

How Internet Marketing Works

Just like with traditional marketing methods, internet marketing works by targeting customers who are interested in your goods and services. If you had a clothing brand, you would target the ones who are looking for clothes online.

This can be made possible by placing ads on the website they are likely to visit or on social media platforms where they are active. You can also build content, whether text or video, that is relevant to your target audience.

Search Engine Marketing (SEM). This refers to a practice of helping marketers rank higher in the search engine results pages (SERP) so that the customers are able to find them easily. Search Engine Optimization is the most common form of search engine marketing (SEM) that refers to improving the visibility of a website in the search engine results pages (SERP).

There is a practice in search engine optimization (SEO) that marketers can use which is called improving conversion rate. This includes using appropriate keywords, building links, and making websites mobile-friendly for improved user experience.

Email Marketing. This is a huge component of digital marketing, and one of the effective marketing techniques for reaching out to target customers. People still rely on emails despite the rise of many communication channels with instant responses.

Marketers can collect customers’ emails through landing pages, e-commerce checkouts, surveys, etc. Then these emails can be used to encourage purchases, build relationships, and share important information with the customers.

Social Media Marketing. Using social media platforms such as Facebook, Instagram, Pinterest, Snapchat, Twitter, etc. to promote your products or services is also one of the effective marketing techniques. There were around 3.78 billion people using social media, and this number is only expected to grow in the coming years.

Businesses can reach out to their target customers through social media platforms, directly and indirectly. Posting interactive content on Twitter or Facebook, or well-captured photos with meaningful captions on Instagram or Pinterest are great for branding purposes. Direct engagement involves customers reacting to social media content such as leaving a comment or liking it. Whereas indirect engagement means that they might share it with their friends, family, or acquaintances leading them to become potential customers.

Pay-per-click Marketing. This is a type of internet marketing where a publisher of a website is paid every time someone clicks on their ad. Google AdWords is the most common form of PPC, where ads can be placed on Google and a million other websites.

When someone clicks on your ad, they are directed to a website or landing page that you might have created, and then from there, they are converted into customers to buy your product or services.

Sponsorships and Paid Promotions. Marketers like yourself can even promote their products or services by using someone else’s audience. For instance, they can pay a social media influencer to promote their products or services on their social media accounts. For every dollar that is spent on the influencer marketing campaign, marketers can earn up to around $5 in revenue.

Moreover, marketers can also sponsor a major event and have their branding displayed over there.

Final Verdict – Do you need Internet Marketing for your Business?

The above information about the different aspects of internet marketing already says so much about how internet marketing is relevant to your business. Keeping your business goals in mind, internet marketing is a great option for you to increase brand awareness, reach out to more customers, and sell goods/services.