Why 2D Animation Is Best for Social Media Marketing?

It goes without saying that animation is becoming very popular in the marketing world. With the growth in video content creation, many brands are considering using 2D animation videos to deliver their marketing campaigns, especially on social media platforms. 

Animation videos are engaging and can make significant impacts on your target audience. Today, several brands are creating top-notch 2D animation videos to promote their brands, engage the audience, and deliver on the bottom line.

If you are wondering if you should invest in animation for your social media marketing, this post looks at the top five reasons you should give it a shot.

How to make a 2D Animation for Social Media Marketing

One erroneous belief many have about using 2D animation for marketing purposes is the associated cost. Many assume it costs a fortune to create a fantastic animation worthy of being used for social media marketing. However, this is no longer the case.

Thanks to technological advancement, you can create a powerful animation video for free using an animation maker.

Doratoon: The Best Animation Creator

When talking about animation makers, one tool stands out, thanks to its numerous features. Doratoon is a top animation creator you can use for free. It is packed with exceptional tools and customization of animated characters to make your creation easy and seamless.

Everything you need to create a show-stopping animation is available on the Doratoon platform. It is easy to use and does not require any skills or experience. Its intuitive editing toolkit lets you create your animation video in minutes.

Steps to Use Doratoon to Make an Animation

Step 1: Register for a free account at the Doratoon official website.

Step 2: Select your preferred 2D animated template.

Step 3: Edit the template to suit your storyline and concept.

Step 4: Preview the 2D animation video and download it to your computer 

That is how easy it is to use 2D animation software like Doratoon. After downloading the video, you can go ahead to use it for your social media marketing campaign by exposing them on social media platforms.

What are the Unique Features of Doratoon?

So, when it comes to social media marketing, why should you use Doratoon to make an animation? First, the software is super easy to use. Second, it has many features to make your task seamless. Here are some of these features:

• A large collection of animated templates
• 100M+ stock images and videos
• Thousands of animated characters with thousands of facial expressions and actions.
• Thousands of 2D and 3D background images and stock props.
• AI Drawing and AI Dubbing

Top Reasons 2D Animation is best for Social Media Marketing

So, let us get into the details of why 2D animation is the best choice for productive social media marketing. In this part, we will share the top five reasons animation is your best option for social media marketing. Let’s get right into the details!

1.     Animation Attracts and Sustains Viewers’ Attention

Statistics reveal that animated videos get the highest attention on social networks. It helps to differentiate your post from hundreds of news feeds running through a user’s device. 2D animations grab attention and keep users watching till the end of your brand message.

The audience also engages better with such videos just as they do with GIFs. Since social media algorithms often boost posts with higher viewership and engagement, using animation guarantees an increase in brand awareness, popularity, and engagement.

2.     2D Animated Videos Boosts Memorability

A visually appealing or funny animated video sticks to the memory. Such a video finds its way into the mind of the viewer and stays there over a long period. Also, viewers tend to share videos they find funny and interesting with friends, which drives more traffic to your platform.

All these improve the chances of conversion and ultimately return on investment. Animated videos are very effective for social media marketing because they combine three important reasons to click, which are unobtrusive, enjoyable, and fun.

When you consistently publish attention-grabbing animation on social media platforms, you create engagement, shape your brand personality, and create a unique brand voice for your brand. 

3.     Animation Simplifies Complex Concepts

Technical ideas are very complicated to communicate to non-experts. Most times, you need extra explanations to drive home the point. Using an animation creator to make a 2D animation makes the process easier for you.

You can create an animated explainer video or a whiteboard animation video to explain your ideas. This lets you deliver your thoughts in a simplified and easy-to-digest presentation. With this, your audience gets to understand your brand better and connect more with your products or services.

4.     Animation Reinforces SEO

It is general knowledge that Google ranks websites using keywords and well-used motion pictures. You can boost your site’s SEO by using animated videos effectively. If you want your site to rank on the first page of a search engine like Google, you should consider incorporating animated videos into your content.

That is because animation drives high viewership and engagement, and this is one of the things Google looks out for when ranking websites.

5.     2D Animation Video Creation is Budget-friendly

If you have to shoot a traditional video, you will likely spend a fortune. You have to consider the casting, production crew, locations, post-production, and many logistics. All these come at a high cost. However, you do not have to invest a fortune to make an animation video.

As a fact, you can create one for free. All you need is a software tool like Doratoon. It offers thousands of animated video templates you can adapt to suit your marketing communication needs.

You will also find millions of design assets, including stock props, 2D and 3D background images, stock video clips and images, and more to create your video for free on Doratoon.

Use Doratoon to make the Best 2D Animation Videos for Social Media Marketing

Now you know why 2D animation is best for social media marketing. We also looked at the best software tool to create a show-stopping animation video for free online. So, why not visit the official Doratoon website now to make your first animation video for free?