Public Relations Hacks To Get Press

Would you like to get fantastic results with your public relations campaign? The first thing you have to learn is how to tell an eye-catching story. Read the post about handy PR hacks on how to get the attention of the press and ensure bright success.

1. Direct Outreach vs. Press Releases

If you are looking for the attention of the media, you can always publish an official press release. However, if you want to achieve really enormous media coverage, you have to deal with relevant journalists and personalized pitches. To find out who is interested in your story, you can use Google News or Muck Rack tools, which can provide you with a listing of potential contacts. You should send them a brief message regarding your story and why it is relevant to the readers.

2. “Help A Reporter Out” Tool

HARO is an excellent tool which helps reserve the whole process of pitching. It is free, so you risk nothing to test it out. Stop pitching your brand story to random and find relevant ones. You just need to send the needed source description to HARO, and the tool sends your request to their email listing. Using HARO, you will learn how to promote any services or products with ease.

3. Guest Posts

If you have good writing skills for publishing worth reading content, guest posting is the tool you should try in your promotion campaign. If you are not a big fan of aggressive advertising, writing articles can be easier for you. The idea is to write about interesting and trendy topics and mention your brand in an organic way. 

4. AKA Newsjacking

If you write that your company is awesome in your posts, do not expect clients to jump on your products. The media wants to cover something extraordinary, fresh, and trendy. Even if you’re lucky to grab people’s attention, such stories have minimum value for the promotion campaign of  your brand. Even the most regular topic ca be presented in a creative way.

5. Fear To Miss Out Something Important

You can play on such fears when you write your promotion content. When people are curious, they will read your posts and watch our video content, which promises something useful to them. It is a universal marketing tactic, which is widely used by marketers worldwide. So, you should try this trending trick too. 

6. Vision Beyond the Mainstream Media

Modern PR is not only writing press releases and finding journalists who are ready to publish them. The modern world is turning around bloggers, celebrities, and influencers. They deal with specialized audiences and niche-based markets. You should work on building professional links with such individuals and you both will benefit. Make sure that your promotion campaign goes far beyond the mainstream media and people’s interest. 

You can focus on niche-based media outlets. If you write about specialized news, you will attract many readers simply because people are motivated to follow the news, which makes them grow as professionals. The idea is not only to promote your brand blindly and egotistically. Think about your audience and their interests, needs, and expectations.

Let’s get things done…

We could continue explaining useful tricks to promote your company, but you have already a few and it is a good start. Remember that public relations and storytelling go hand by hand. So, if you are not able to tell a story, your PR campaign won’t get positive results. Nowadays, there are hundreds of excellent books and video tutorials on how to develop professional writing skills. Polish your skills or hire a good writer, who is able to deliver the key message to people without bothering them too much with advertisement. Look for balance and harmony in any aspect of your personal and professional life.