How to create a job board website like Glassdoor and Indeed?
In what ways do modern job-seekers look for employment? Definitely not by reading the press. While 60% of the population makes use of sites like Indeed and Glassdoor, there are other competitors available as well! Numerous websites created by a certain e-commerce development company exist, each with its own unique strengths and weaknesses.
Indeed or Glassdoor: Who comes out on top?
Which of these two options does the general public favor, and why? Let’s examine the figures:
| Indeed | Glassdoor | |
| Unique visitors (per month) | 250 million | 67 million |
| CVs | 150 million | 1 million |
| Reviews | 150 million | 900 thousand |
| Job listings | 520 million | 12 million |
Indeed.com was established in 2004. The largest global employment board, it is now available in 60 nations and 28 languages.
Glassdoor, one of its main competitors, began as a website for reviewing companies and then included a job board.
These two platforms are currently controlled by the same Japanese firm, Recruit Holdings. Because of this, it’s more likely that they’ll be allies who help one other out than rivals who would eat into each other’s market share. Recruiters typically utilize Glassdoor to discover highly qualified professionals, while job-seekers turn to Indeed when they’re in a hurry.
The revenue model of job boards
Websites, both broad and niche, might have varying preferred revenue sources. For this reason, the most recent data suggests that the majority of specialized sites’ income comes from temporary job posts (almost 45%), whereas the majority of general websites’ income comes mostly from PPC ads (over 30%).
Jobseekers seldom if ever have to pay any kind of fee to use a job board, as the site is often funded entirely by the companies advertising on it.
The majority of Indeed’s income comes from sponsored jobs found all over the web, even though duration-based job posts account for just 40% of the profitability of job boards. Foreign users account for over half of Indeed’s traffic and their 20 percent share of income.
Glassdoor generates income through job advertising, job postings, and paid memberships.
Here is a rundown of how sites like Indeed.com and Glassdoor often make money:
- Employer Ad
- Membership
- Exclusive Contents
- Commercial Content
- Payments for Career Services
How to build a job search website
Building a Job Search Website: Instructions
There are four main factors to think about while designing a website for finding a job.
1. Features
The various user demands are taken into account while building a website for job searching.
Many businesses and employment agencies are on the lookout for qualified candidates with certain backgrounds and expertise. They must either advertise their available positions or have access to résumé databases to do it.
Yet, there are others who are actively seeking employment. To do so, people must identify suitable employment opportunities and submit applications, demonstrating how their qualifications meet the needs of the advertised roles.
Job listing
There has to be a way for businesses and recruiters to get their openings in front of those actively looking for work. Online job boards typically provide a template that allows recruiters to post a position with minimal effort. Location, title, and functionality may all be specified on the form.
Organization profile
One may find details of the firm and the available roles, as well as an application form, on this page. In this section, you may also provide testimonials from past workers written to inform prospective employees about the workplace.
Dashboard for employers
With the use of these analytics, administration, and recruiters can:
- Check out the numbers for jobs that have been started, halted, and completed.
- Revise the particulars of their employment, or alter the allotted funds for a marketing push.
- Track the progress of each applicant from the initial screening through the interview and subsequent hiring stages.
- Share a candidate’s application with higher-ups in the firm for consideration.
- Take a look at the data on how well your ads performed.
CV builder
In the same way that businesses advertise job openings online, job seekers may do the same for r open positions. It is possible to generate a resume on Indeed or a comparable site by either filling out a form or uploading a document. It would be great if applicants could submit resumes that could be converted into fillable PDFs or Word documents. Candidates can make updates to their profiles in real time without having to resubmit their applications.
2. Uniqueness
These days, it’s not enough to just create a website where people may look for work. To ensure customer satisfaction, you’ll also have to address their needs with regard to internal recruitment. Among these distinct values is one that can facilitate a more streamlined hiring process for both your company’s recruiters and job-seekers.
Some suggestions for cutting-edge additions that might boost your job board’s appeal include an application tracking system, video interviews, CV scraping tools, skill assessments, and so on.
3. Traffic
When launching a website that serves as a job board, you should think about who your target demographic is. Should you focus on getting more employers or more people looking for jobs? Why, if no one is using your site, would anyone bother submitting a CV or job openings?
Several strategies may help you win over an initial audience:
- Get rid of the price tag entirely or drastically reduce the cost compared to similar services.
- Create a theme first. Create medical, teaching, or aviation-specific subcategories for online job applications if you know there is a demand for such expertise in the sector you want to specialize in.
- Integrate with complementary systems. If you don’t have a job board of your own, feel free to use the ones that others have made.
4. Development
Sites like Glassdoor and Indeed may be created in a variety of ways. However, whether you go for bespoke creation or prefer a ready-made solution is the primary factor to think about.
While it may seem like a good idea to use a website builder tailored to job boards because they are inexpensive and easy to use, you should know that these tools will only serve until your site grows and demands more advanced capabilities. A website built on a website builder is difficult to redesign.
Furthermore, the security of your users’ stored information is not guaranteed by using off-the-shelf options, as these platforms are appealing to “bad guys” who like to attack in mass.
While the upfront costs of bespoke web development are higher, the benefits of a highly adaptable, robust, and scalable system are well worth the investment.
In conclusion
Clearly, all that’s needed now is a route map. When in doubt about what to do for your company, or if the website builder’s features meet your needs, go with your gut. If you have already validated your assumption and are in need of a stable website, on the other hand, you should choose bespoke development from the get-go.
