Design Brief Example: The Fundamentals of Effective Cooperation
A design brief is essential for a cohesive partnership between the client and the team of executives who will work on the project. Learn what exactly it should contain and why.
Working with digital product designs for many years, the Arounda Digital Product Design Agency team knows that the core of productive cooperation with the client is ensuring you are on the same page. This is the primary reason why we use a design brief. This paper plays the role of a guideline for the team of developers and designers while also being an agreement between the executive team and the customer as to what the final product should be like.
Design Brief. What Is It?
Coming up with an idea for a digital project, the client knows exactly what it should be. But often, it’s not easy to explain what you have in mind, and here’s when a design brief comes in handy. This document contains every detail that may influence the final product, including the product features, design, techniques, and tools that should be implemented in the development process, requirements for the project, and so many more aspects.
Practice shows that companies carrying out projects on the basis of a design brief have better indicators than those who don’t practice such an approach to business. Among the key benefits of starting a cooperation with a design brief, there are:
- Both parties are protected from misunderstandings that may arise throughout their partnership.
- No matter at what stage of the development process new people join the project, they have no trouble understanding the details.
- The presence of pre-defined borders and roadmaps for the executive team to stay within the agreed frames.
What Should It Contain? A Brief Design Example
The first step of cooperation between the company and the client is the completion of a design brief. The structure of this document may vary and depends on what kind of project is planned. Usually, there is a person from the executive team who helps the client with filling out this document.
Once it is ready and sent back to the executive company, the stage of clarifying the information and analysis begins. If there’s a need, edits can be made to the paper. When everything has settled, the work on the project starts.
Here is a typical design brief example you may come across:
- Give details about the company, including the name, time zone it works in, mission, the vision of the future of the company, current place on the market, and contact person information.
- Information about the product, like its name and description, the industry it belongs to, target audience, competitors, and other details that may influence the project.
- What should a product design look like? This section typically contains details about the brand identity, logo, color palette, fonts, content, and the design style you prefer.
If you long for more details and want to look at the design brief examples of some successful companies, you can do it here.
