What are the ethical thoughts in graphic design and how can they be managed?
Designers greatly impact users and play a pivotal role in creating graphic designs that attract and appeal to the audience. Ethics in design is an important thought for consideration as it affects how the audience perceives a brand and its products.
Ethical design involves creating valuable graphic designs that do not mislead customers at any point. This includes considering several factors such as user experience while producing designs.
Let’s go through the various aspects of design ethics and how to effectively manage them as a graphic designer.
What is design ethics?
Design ethics, popularly known as ethical designing, is a set of principles that guides the design process. These principles are rooted in the values of honesty, transparency, fairness, respect, and social responsibility. By adhering to these principles, designers can ensure that their work is aesthetically pleasing, responsible, and sustainable.
Designers have the power to shape the perceptions of users through their work. Hence, the design works must positively impact society and the environment. Graphic design should always be a responsible work of art that meets the needs of the audience very well.
Why is design ethics important?
Marketing is the most common way used by brands to reach their target customers. This process involves designing web pages and other services to attract customers. Designs used in marketing and web pages imply your ethical value and the morality of the brand.
Brands which are considered ethical rope in more customers who trust in the credibility of their services and products. A report by Accenture states that around 62% of customers opt for brands with ethical values and authenticity.
If a brand uses misleading tactics in any of its strategies, people tend to lose their trust, eventually resulting in a huge loss. Therefore, it is important to have an ethical perspective to design which is a major face of the brand.
What are the guidelines for creating ethical designs?
Taking care of certain factors can ensure that your designs are appealing to the users and promote the brand content in a good manner. Here are some principles to keep in mind while creating designs.
Deceptive representation of any content on the landing pages can provoke customers and increase the bounce rate. The main purpose of designs must be to entertain the audience and obtain maximum conversions. Whichever the product or service is, you cannot force the user into taking an action through misleading representations.
Using colourful designs and opting for dark patterns to hide information, hiding certain buttons, vaguely citing disclaimers, etc. are some of the common unethical practices in design which you must avoid.
As a designer, you must also embrace inclusivity in your graphic designs and ensure that the representation aptly describes what it was meant for.
You must focus on creating valuable and sustainable content that nurtures the audience through real experiences. Only then does a graphic design become a responsible creation.
