Yang Yexin, Chinese artist, dumps 1,000 gold ‘rice’ grains to protest food waste


A Chinese language artist’s try to attract consideration to meals wastage by throwing away pure gold within the form of 1,000 rice grains has seemingly backfired after individuals accused him of wastefulness.

Artist Yang Yexin had uploaded a video on social media platform Weibo on Sunday that confirmed him throwing away the gold-shaped grains into Shanghai’s drains, dustbins, grass and the Huangpu river, in a bid to attract consideration to meals wastage.

Mr Yang threw the grains away between 15 and 16 October. Yearly World Meals Day is noticed on 16 October by the Meals and Agriculture Organisation.

Mr Yang stated the “rice” grains have been made utilizing 500 grams of gold value over 200,000 yuan (over £22,660). The grains have been made by a jeweller to mirror the precise dimension and form of actual rice.

“Losing bizarre issues can’t arouse individuals’s curiosity now. Solely excessive wastage could make individuals see how critical the difficulty is after which change their mindset and behavior,” he wrote within the video’s caption, reported South China Morning Publish (SCMP).

Mr Yang’s video, which he additionally described as “sarcasm over meals waste,” didn’t go down nicely with social media customers, in response to native media studies.

One social media person on Weibo described the video as “an ideal advertising and marketing stunt”.

“It’s higher to assist the areas hit by pure disasters and use the cash to purchase harvesters for individuals who misplaced their crops in floods,” stated the social media person.

One other person, reacting to the video, stated throwing away gold was additionally a type of wastage.

Greater than 60 per cent of 27,000 Weibo customers reacting to the story until Monday afternoon stated they thought the act was wasteful, claimed a ballot performed by Beijing-based journal China Newsweek and cited by SCMP.

Mr Yang pushed again in opposition to the allegations. “I’ve acquired many assaults however I flip a blind eye on them,” he was quoted as saying by the World Occasions.

Different artists additionally got here out in assist of Mr Yang and stated his message had been misinterpreted.

“Folks have the incorrect impression that gold is extra valuable than rice, the factor that helps our life. A few years in the past when gold was not traded, rice was extra valuable,” Li, an artist from Beijing, advised the World Occasions.

“Yang’s video merely displays a social phenomenon and requires individuals’s consideration to it. That is invaluable because it has made the general public conscious of the meals waste drawback,” Tang Xiao, a up to date sculpture artist based mostly in Chengdu, in southwest China’s Sichuan province, advised the outlet.

Mr Yang runs an promoting agency and has received awards on the Cannes Lions Worldwide Competition of Creativity, in response to his Weibo profile cited by the outlet.

Round 17 per cent of meals produced worldwide, amounting to an estimated 931 million tons of wasted meals, was thrown away in 2019, in response to the Food Waste Index Report of 2021 by the United Nations Setting Programme.

China has sought to crack down on videos promoting food wastage and in addition handed a legislation earlier this yr banning binge-eating movies and extreme leftovers. | Yang Yexin, Chinese language artist, dumps 1,000 gold ‘rice’ grains to protest meals waste


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