Whereas many companies, guilds and unions throughout the nation activated packages to handle variety previously yr, the affect of COVID job losses on ladies and ladies of coloration particularly within the leisure enterprise — a indisputable fact that Women in Film’s Rent Her Again program addresses.
“Given our mission, we thought that we would have liked to shine a lightweight on that and begin speaking about in a significant method,” says WIF govt director Kirsten Schaffer who together with board president Amy Baer conceived and launched the Rent Her Again initiative in June 2020. They needed to construct “a marketing campaign round shining a lightweight on the disproportionate variety of ladies who lose their jobs first and get rehired final, and ensuring that we had been making a useful resource that girls within the leisure industries might faucet into to assist them bridge some gaps financially.”
Additionally they partnered with New York Girls in Movie & Tv (NYWIFT) and Girls in Movie and Tv Atlanta (WIFTA), and launched a fund to assist ladies who had been out of labor.
ShivHans Photos and Netflix helped with sees cash, whereas Sony additionally gave WIF a “huge grant,” says Schaffer.
“An enormous piece of why they gave us that grant needed to do with the truth that we had been seeking to assist our neighborhood, it wasn’t as a result of like, ‘oh please assist us as a result of we are able to’t elevate cash this yr to maintain our lights on,’ ” Baer says. “It actually was, ‘Wow, you’re taking a look at a necessity and making an attempt to fill it.’ ”
And so they additionally needed to ensure to assist ladies within the manufacturing hubs within the nation as nicely. “There are ladies throughout the display industries working in a mess of cities, and we needed them to have the ability to take part,” Baer says.
“The ethos of Rent Her Again is elemental and foundational to the group as a complete. And in order that phrasing of it isn’t as a lot only a catchy advertising and marketing phrase of constructing folks listen, however the underlying that means of it’s one thing that we stroll that speak. A lot of our programming, a lot of what we do as a corporation is supposed to advertise the hiring of girls throughout the display industries in entrance of and behind the cameras.”
https://selection.com/2021/movie/highlight/women-in-films-1235077267/ | Girls in Movie’s Rent Her Again program helps the place it hurts most