THE strawberries being served at Wimbledon this year are being tracked from plant to basket for the first time using new high-tech sensors to ensure they are absolutely perfect.
Special equipment records everything from the nutrient levels in the soil, how often the seedlings need to be watered and how much fertilizer is needed to keep the SW19 staple growing.
Popular courtside snacks need to arrive in the best possible condition, so a new tracker en route to The All England Lawn Tennis Club is also providing in-pack temperature, collision and vibration feedback.
Marion Regan of Hugh Lowe Farms, which has been the exclusive supplier of strawberries to Wimbledon for 25 years, said: “We are delighted to be working with Vodafone and their support is helping us to optimize the growing conditions for our strawberries.
“It is a great privilege to be the sole supplier of strawberries to Wimbledon and it is a role we have held for almost 30 years.
“Now we’re using Vodafone’s cutting-edge technology to bring fans the best quality strawberries ever, all produced in a more sustainable way.”
Each year, more than 38.4 tons of the fruit – 1.92 million strawberries – are picked and consumed during the tournament.
Strawberries are very susceptible to disease and MYFARMWEB technology means the farm can make better decisions about how to apply controls to protect them and grow better quality fruit.
Vodafone’s new software will also help reduce CO2 emissions by making the cultivation process more efficient.
Nick Gliddon, Business Director at Vodafone UK said: “Wimbledon wouldn’t be Wimbledon without strawberries! And we’re excited to show the power of our technology to make a massive operation like this more efficient and reduce the impact on the environment.
“We are bringing the Hugh Lowe Farms team invaluable new data-driven insights that are making a real difference. This is a great example of how any industry can benefit from digital transformation.”
Vodafone, Wimbledon’s official connectivity partner, estimates that the introduction of the smart technology could help the agribusiness sector save 2.4 to 4.8 million tonnes of CO2e annually.
https://www.the-sun.com/sport/5644475/wimbledon-strawberries-high-tech-sensors-soil-punnet-perfect/ Wimbledon strawberries tracked from floor to basket by high-tech sensors to ensure they are served in perfect condition