Why Sky News on MSNBC?

MSNBC audiences have seen Sky News coverages appear on their TV screens – so, why is that happening?

Anyone who looks at reports on the war in Ukraine will notice something different.

MSNBC broadcast Sky News bulletins

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MSNBC broadcast Sky News bulletins

Why Sky News on MSNBC?

MSNBC and NBC News Now relied on British news agency Sky News to broadcast reports on the war in Ukraine.

The network’s 24-hour news streamer cited a Sky News feed since the invasion of Ukraine began on February 24, 2022.

MSNBC often has Sky shows running overnight, and NBC News Now has followed suit.

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They have also started broadcasting Sky News content on prime time slots.

It is not entirely uncommon for cable networks to emulate content from overseas units during international crises.

In these cases, one network will “embed” the video feed of another network, but insert its own fixed voiceover.

CNN and CNN International often broadcast and share each other’s programming.

NBC and Sky had planned to launch a global news network called NBC Sky World News in 2020, but those proposals have been thwarted due to the coronavirus pandemic.

NBC previously tried to enter the European market by investing in Euronews but sold its stake in 2020 to focus on Sky.

Who owns Sky News and MSNBC?

Sky News and MSNBC are owned by Comcast.

The company bought Sky and Sky News in 2018 after Rupert Murdoch’s Fox division tried to gain full control of the company, according to Mixdex.

Murdoch’s Fox division was a minority but powerful shareholder of Sky for many years.

The takeover has stalled and become more complicated following allegations of sexual harassment against Fox’s US networks and concerns about the editorial independence of Sky and Disney’s ongoing 21 Century Fox acquisition. .

After several unsuccessful attempts by Murdoch to gain control, Sky was put up for auction and eventually acquired by Comcast.

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When does MSNBC start broadcasting?

MSNBC has not stopped its broadcast. However, it has outsourced some of its coverage of the conflict in Ukraine to its British subsidiary Sky News.

https://www.the-sun.com/entertainment/4896350/sky-news-on-msnbc/ Why Sky News on MSNBC?

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