Who are Represent co-founders George Heaton and Michael Heaton?
REPRESENT is a brand founded by brothers George and Michael Heaton.
If you want to learn more about the brand, read on.
1
What is the Heaton brothers net worth?
George Heaton was born in April 1993.
According to his LinkedIn account, he studied graphic design at Runshaw College.
He later studied graphic design at the University of Salford, graduating in 2014.
George Heaton’s net worth is estimated at US$4 million (£3,176,380.00) and US$10 million (£7,940,950.00).
Michael Heaton was born in January 1991.
It is not known if he attended college or university.
There are no estimated net worths for Michael, however his net worth could be close to his brothers’.
The brothers grew up in Horwich.
When did the Heatons Represent form?
Represent was founded in 2012 when George was still at university.
The brand now has 150 stockists worldwide, including Selfridges and Harvey Nichols in the UK.
In the last three years, the brand has exploded.
The brothers are currently building a new headquarters for their company and are considering additional physical stores around the world.
They founded the brand with the idea of making their own clothes from luxurious fabrics at an affordable price.
George printed t-shirts to showcase her designs for a college project.
The brothers then promoted their clothes on Instagram and began building a following with celebrities like Justin Bieber starting wearing their brand.
During the Covid-19 lockdown, the brand’s online orders exploded.
George explained, “We were such a small brand back then, but we decided to launch consistent products.”
“Everyone was at home looking at their phones, and so we did it every week, and we got this huge snowball of customers, while a lot of brands just couldn’t do it consistently.”
“It has given us a new way of thinking and a new way of doing business. Last year we achieved record sales for ourselves and we intend to continue growing from here.”
According to the Manchester Evening News, George said:
“I was 18 when we started. It’s been a long time coming, but we’ve kept our customers from day one.
“We’ve always had an attitude of always getting better, we get to the point, and then we’re going to have bigger and bigger ambitions – the bigger you get, the more you want.”
“I think it’s because we’re so authentic as brothers and designers and everything we do is for the brand.”
“The people who love the brand are like us and they are passionate about what we do.
The brothers are also known for their passion for exercise and a healthy lifestyle.
They share this on Instagram and encourage their team to follow that ethos.
Represent has also worked with Motley Crue and plans to launch home and beauty products.
According to Drapers, George said he’s particularly proud of the brand’s successful Terrier sneaker, which has sold out on multiple occasions.
He said: “As a creative, it’s really humbling to have your design asked for.
“Without a doubt, it’s the best feeling you can get.
“The biggest lesson I’ve learned is the importance of patience and trial and error.
“Everything is a process and every process tells a story.
“Each garment requires many hours of designing, creating and fitting before it is brought to life as the final piece.”
George hopes that Represent will join the ranks of classic brands: “My focus is on becoming a great designer and a great businessman and building Represent into a brand that can last forever in the fashion industry.”
In 2021, Represent had a net worth of £7,080,119.00.