To celebrate its mascot’s birthday, MCDONALD’S has reintroduced its Grimace milkshake.
A teardrop-shaped, carefree purple character, Grimace is said to be “a tremendous taste bud” who first appeared in 1972.
When does the Grimace Shake end?
The shake was served as part of the Grimace birthday meal offered by McDonald’s outlets.
It started on the purple mascot’s birthday, June 12, 2023, and the special offer lasted until June 29 of the same year.
Social media users quickly made it a smash hit online, with the hashtag #grimaceshake racking up 631.6 million views.
What is the flavor of Grimace Shake?
The purple milkshake has a berry flavor.
It’s a limited-edition drink, “while supplies last.”
The fast food chain served the Grimace birthday meal, which included either a traditional Big Mac or 10-piece McNuggets with french fries and a medium Grimace’s Birthday Shake.
Grimace was first introduced in the 1972 McDonaldland media series as Evil Grimace.
In the 1980s, McDonald’s used a character named Uncle O’Grimacey, a relative of Grimace who came to visit in March, to market shamrock shakes.
Why did the Grimace Shake go viral?
When the milkshake returned to the McDonald’s menu, it caught the attention of TikTokers, who went viral with the popular beverage.
Following the drink’s reintroduction, a viral trend spread across social media in June 2023.
Fans of the shake oddly pretended to be dead after consuming the purple drink.
Under the hashtag #GrimaceShake, fans on TikTok recorded drinking the shake, seemingly passing out, and then covering themselves in the drink to make it appear they were part of a crime scene, or “grime scene” as it’s been called.
The character Grimace is portrayed as “Griminal” because of his actions.
In a popular TikTok video, a young boy is shown excitedly sipping the viral purple drink before quickly moving on to a shot of the boy lying across the street, spilling the milkshake all over the place.
“Quiet, little brother. My boy, MC, died. He was only 13 years old. LLK,” reads the video’s emoji-interspersed caption.