WHATSAPP boss Will Cathcart has dismissed claims of a major change everyone has been fearing for years.
The head of the messaging app and Meta, the tech giant, criticized reports that ads could be shown in chats.
Cathcart published an article saying Meta could introduce advertising on WhatsApp to increase sales.
In a post on X, formerly known as Twitter, the boss wrote: “This story is false.”
“We don’t do that.
“Also, it looks like you spelled Brian’s name wrong.”
The claims that sparked fear among WhatsApp users were mentioned in a Financial Times article.
A WhatsApp spokesperson previously told the FT: “We can’t account for every conversation someone has had in our company, but we’re not testing it, we’re working on it and it’s not our plan at all.”
There have also been suggestions that the messaging app could charge users a subscription fee to use an ad-free version.
If advertising were to appear in the app, the report criticized by Cathcart claimed that the interface would be similar to that of Facebook Messenger.
More WhatsApp news…
It comes as WhatsApp announced a big change that’s perfect for camera-shy users.
The popular messaging app is adding a special feature for family members who insist on video chatting.
Leaked screenshots from WABetaInfo show WhatsApp is working on video avatar calls.
Instead of showing your head and face, your animated 3D visual avatar is shown instead.
And WhatsApp is also planning a big change that will affect billions of users next year.
Owners Meta are forced to make huge changes due to a strict new EU law.