What is Taco Bell Defy? Drive-Thru concept explained

THE FUTURE of Taco Bell Drive-Thrus is here.

Taco Bell Defy is redefining the meal ordering process.

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What is Taco Bell Defy?

Taco Bell Defy is a highly innovative, technologically advanced drive-through.

The Taco Bell Defy model features a four-lane drive-through attached to a two-story restaurant.

The first Taco Bell Defy opened its doors on June 7, 2022 in Brooklyn Park, Minnesota.

Taco Bell Defy strives to reduce its service time to under two minutes to provide customers with a seamless ordering experience.

Border Foods co-founder and CEO Lee Engler said: “[Taco Bell Defy] is a creative, technological solution for a faster, contactless experience for as many Taco Bell fans as possible and is poised to be the future of quick service.”

What are some of the features of Taco Bell Defy?

Taco Bell Defy has a host of exciting new features that streamline the fast food drive-thru ordering process.

Vertical elevators quickly deliver groceries directly to customers’ cars.

There are separate drive-thru lanes for third-party food delivery services, pre-orders and for those ordering on-site.

Mobile orders receive a QR code, which is then scanned at the drive-thru window for quick and easy pickup.

Taco Bell Defy also features two-way audio and video technology, allowing customers to easily interact with employees.

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Who contributed to the development of Taco Bell Defy?

Taco Bell Defy was designed by a company called Vertical Works Inc.

Vertical Works Inc. is based in Minneapolis and is operated by WORKSHOP and PD Instore.

Vertical Works Inc. brought the drive-thru experience into the future, fusing design, technology and innovation to create Defy.

Josh Hanson, co-founder of Vertical Works stated:

“We applied our innovative problem-solving approach to give consumers a whole new approach to fast food. We know that today’s consumer expects a convenient and memorable experience, and the Taco Bell Defy concept delivers on both.”