Technology

Wendy’s is opening a virtual fast food restaurant in the new Metaverse town, Wendyverse.

FAST Food dips its fries in the Metaverse.

Wendy’s is launching a virtual reality hub where fans can visit the iconic burger stand using an Oculus headset.

Wendy's is one of many franchise races looking to gain a foothold in the metaverse

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Wendy’s is one of many franchise races looking to gain a foothold in the metaverse

Wendy’s virtual reality restaurant opens April 2nd at the Metaverse.

Wendyverse Town Square Central will feature basketball-themed VR gaming in line with Wendy’s sponsorship of the March Madness college basketball tournament.

Wendy’s is constantly rushing to establish a place in the metaverse, with the long-term goal of expanding the lonely digital restaurant.

It’s ambitious for a company whose slogan is “you know when it’s real.”

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The Wendyverse will launch on Horizon World, a free platform developed by Meta.

“Wendy’s has always been an innovative pioneer in collaborating with creatives,” a Meta creative executive told PRNewsWire.

“Building this world is a great example of how brands can show up in Horizon Worlds in intentional, meaningful ways with their communities,” they said.

The fast food giant teased the Wendyverse with one tweet on March 30, the writing of “Ready Player Bun” with an image showing the iconic Wendy mascot donning an Oculus.

It’s unclear if anything will be available for purchase in the Wendyverse.

For a time, Wendy’s sold NFTs and donated the proceeds to a charity on behalf of founder Dave Thomas.

The company has been at the forefront of marketing trends for the past five years – it’s partnered with the show Rick & Morty, which has spawned classic commercials and references to the brand in episodes.

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Fans can snag coupon codes from the Metaverse to use on actual Wendy’s purchases.

But the Wendyverse itself limits itself to being BYOB — bring your own burger.

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https://www.the-sun.com/tech/5020013/wendys-launches-virtual-fast-food-restaurant-in-metaverse/ Wendy’s is opening a virtual fast food restaurant in the new Metaverse town, Wendyverse.

PaulLeBlanc

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