Walmart is adding a huge new beauty brand — and bargain hunters are going to love it

MAKEUP lovers can look forward to a new beauty option heading to Walmart this year.

Walmart is the fourth major retailer to add Revolution Beauty’s growing cosmetics line.

Walmart will become the fourth major retailer to carry the brand in the United States


Walmart will become the fourth major retailer to carry the brand in the United StatesPhoto credit: Getty

Revolution Beauty is known for its affordable and high-quality products, including some incredible dupes for high-end products.

The brand has a cosmetics and skincare portfolio with cruelty-free products across its eight different brands:

  • makeup revolution
  • I heart revolution
  • Revolution PRO
  • Revolutionary skin care
  • Revolutionary hair care
  • XX Revolution
  • love through revolution

Relove will be available exclusively to US Walmart locations, with pricing capped at $5 per product.

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Relove includes some of the most viral products, like freckle pencils and water-activated eyeliner.

The brand will be present at over 2,500 Walmart locations across the country.

“At Walmart, our goal is to help people save money and live better lives—and for beauty, that means offering trendy, customer-inspired items at affordable prices,” said Creighton Kiper, vice president of merchandising and beauty at Walmart US.

“That’s why we’re so excited to welcome Revolution Beauty and her new exclusive line, Relove by Revolution, to our growing assortment and to offer our customers an exciting new collection at an exceptional price, all for $5 or less.”


Revolution Beauty is constantly keeping up with trends and introducing duplicates for more expensive products.

The brand recently dropped their Super Base Vitamin Primer for just $12.

This claims to be a scam for the $66 Bobbie Brown Vitamin Enriched Face Base.

Intended to be used just like the Bobbie Brown Face Base, the Super Base Vitamin Primer contains several of the same ingredients, including shea butter, vitamins B, C and E, and hyaluronic acid.

A review on the Makeup Revolution website wrote, “Bobbie Brown DOOP [dupe].”

“Seriously, this is such a hydrating primer with so many good added benefits. It doesn’t pill on my skin and really helps apply my foundation.”

One of the only downsides is the size; Bobbie Brown’s base is 50 milliliters and Revolution Beauty’s is just 25.

When Kylie Lip Kits swept the internet, Makeup Revolution introduced the Lip Contour Kit.

Bree runs the TikTok account ScurtoWorld and reviewed the product, which also includes a liquid lipstick and lip liner for just $8.

Bree said the lip liner kit offers the same long-wearing formula and matte finish as Kylie’s.

She also found a dupe for Mac’s Fix Plus Setting Spray, which makes your eyes water at $31 a bottle.

The spray is designed to hold a full makeup in place throughout the day.

Luckily, the Makeup Revolution Hydrate and Fix Spray is only $11 and features key skincare ingredients like hyaluronic acid.

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Check out these three beauty products from Target that are “game changers” and start at just $4.

Also, make sure you’re up-to-date on important changes at Target, Walmart, and Amazon, and how it could all affect the way you shop this year. Walmart is adding a huge new beauty brand — and bargain hunters are going to love it


TaraSubramaniam is a Dailynationtoday U.S. News Reporter based in London. His focus is on U.S. politics and the environment. He has covered climate change extensively, as well as healthcare and crime. TaraSubramaniam joined Dailynationtoday in 2023 from the Daily Express and previously worked for Chemist and Druggist and the Jewish Chronicle. He is a graduate of Cambridge University. Languages: English. You can get in touch with me by emailing:

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