Walmart adds ‘exciting’ brand to its beauty section and customers will love the options – but there’s a catch

Shoppers who have always wanted a wider selection of hair care products may be in luck.

Thanks to a new partnership between Walmart and a growing haircare name, luscious curls may just be a few clicks away.

Walmart is partnering with hair dye brand Madison Reed, bringing a range of products to select stores and online


Walmart is partnering with hair dye brand Madison Reed, bringing a range of products to select stores and onlinePhoto credit: Getty
The collaboration includes 28 different Madison Reed SKUS


The collaboration includes 28 different Madison Reed SKUSCredit: Madison Reed

Beauty brand Madison Reed announced today that it is working with the retail giant to bring its product line to more consumers.

It’s the latest move from the hair color disruptor to expand its beauty presence.

In a press release, Madison Reed promises to “make prestige salon-quality hair color with Smart 8-Free and Leaping Bunny-certified formulas accessible to clients wherever and whenever they need them.”

Madison Reed Founder and CEO Amy Errett said, “The beauty of this model is that we’re everywhere,” adding, “Walmart is an important partner.”

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THERE IS A catch

While the collaboration promises to bring more beauty options to more customers, not everyone will be able to benefit from the partnership.

Each week, approximately 240 million customers and members visit more than 10,500 Walmart stores and numerous e-commerce websites in 19 countries.

However, the 28 different products that Madison Reed will offer will only be available in select stores.

Only 1,500 Walmart stores will carry the products. However, the almost 30-item range will also be available on


The renowned hair care brand says its Radiant Hair Color Kit is among its best-selling products and will be available in 14 shades.

Still, the hair coloring kit is not cheap.

It’s listed for $30 on the Walmart website.

However, according to the product description, it promises “beautiful, high-quality hair color for multi-colored and natural-looking results”.

The set also includes a pair of gloves and a colour-protecting shampoo and conditioner.

The description states that it works on all hair types and textures and is free of “harsh ingredients”.

However, it is important that you research carefully to ensure the product is the right product for your hair.

Also included in the lineup is Root Perfection in five shades, which retails for $18.

Additionally, Color Reviving Gloss comes in four shades and costs $30.

Color therapy masks in four variants as well as the Professional Color Tool Kit are also available.

Madison Reed has nearly 90 hair coloring stores across the United States and has grown its direct to customer (DTC) business. It’s also featured on Amazon, Ulta Beauty, and Target.

The brand has found recognition – it’s a five-time winner of Allure’s Best of Beauty Awards.


Dyeing hair can be a tedious job and it doesn’t come cheap. That’s why it’s important for many people to have a cheaper alternative than having to visit a hair salon every time a touch-up is needed.

While Madison Reed is a prestige brand, it can be a bit pricey for some.

For those looking for cheaper alternatives, they exist, although the ingredients or quality may not be the same.

Walmart offers a range of hair coloring products from brands like Revlon and Garnier, starting as low as $3.

Target also offers hair coloring products in different prices. Some we found online were also priced under $4.

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Here’s more about people who flock to Walmart to snag an expensive device at a fraction of the price.

Plus, learn why both Walmart and Target have been fined for harming some customers.

Aila Slisco

Aila Slisco is a Dailynationtoday U.S. News Reporter based in London. His focus is on U.S. politics and the environment. He has covered climate change extensively, as well as healthcare and crime. Aila Slisco joined Dailynationtoday in 2023 from the Daily Express and previously worked for Chemist and Druggist and the Jewish Chronicle. He is a graduate of Cambridge University. Languages: English. You can get in touch with me by emailing:

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