US Ski’s New CEO ‘Confident’ About Olympic Results, Medals – NBC10 Philadelphia


The new president and CEO of the American Ski and Snowboard Association has vivid memories of the first time she put on boots on a mountain in Chamonix, France, on a school trip at the age of 12. Sophie Goldschmidt’s best sport has always been tennis – which is what brought her from London to Baylor University on a scholarship – but her passion for skiing remains.

Now, Goldschmidt runs the federation that will account for about half of the US athletes that will be in the Beijing Olympics in less than two months, and possibly some of the biggest names, such as racers. skier Mikaela Shiffrin and skiers Chloe Kim and Shaun White.

“We have internal goals that we don’t share publicly, because I think it just puts more pressure on athletes and other people, but we have goals that guide the process. , medal goals, the number of athletes actually meeting the general standard. … So we’ve got the right measurements and processes in place,” she said Wednesday in a video interview with the Associated Press. “But we’re confident we can deliver one. some really good results and hopefully get a bunch of medals.”

Goldschmidt served as the CEO of the World Surfing Federation and her previous experience includes competing in the NBA, Women’s Tennis Association and the PGA European Tour. The USSA’s hiring of her to replace Tiger Shaw as CEO was announced in September; she started working there in October, based in Park City, Utah.

The team operates Alpine, cross country, freeski, freestyle, snowboarding, Nordic cross-country skiing and ski jumping in the United States.

With a quick turnaround for the Winter Olympics, which open on February 4, Goldschmidt doesn’t anticipate any immediate moves.

“I have no plans or changes that I have decided on at this stage. I think that’s like putting the cart before the horse,” said Goldschmidt. “I think I’m bringing the right experience to the role, but I’m also somewhat of an outsider, because I’ve never worked in snow sports. So I want to be very attentive. I will not delay making changes as needed. But I also want to make sure that I actually spend time learning, listening, speaking.”

During her time at the women’s professional tennis tournament, Goldschmidt said she got to know Peng Shuai, the Grand Slam doubles champion from China, who went out of public view last month after accusing a former official High-ranking government officials there sexually assaulted in a social media post quickly disappeared.

Last week, the WTA announced that they would be suspending all tournaments in China until they could contact Peng and have a full investigation into her allegations.

This issue resonated when China hosted the Olympics.

“What happened to Peng…it was scary. … It took a deeper understanding and direct, direct communication to make sure she was okay,” said Goldschmidt. “But at this stage, our athletes, rightfully so, want to focus on their training, the upcoming competitions and putting themselves in the best possible position to compete for the team. America and hope to have success in Beijing. And I think that’s their job. … Obviously at the end of the day, athletes are free to communicate however they want and we will never restrict or prevent them from having their say. That goes against everything that we stand for.” US Ski’s New CEO ‘Confident’ About Olympic Results, Medals – NBC10 Philadelphia


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