ULTA stores have taken a new measure that appears to have boosted their sales by keeping their stores stocked with some of the products diners want more of.
Earlier this year, Ulta executives announced a new security measure that was rolled out at some of their stores.
The new measure is to keep fragrances under lock and key.
The change appears to have had positive results, with executives claiming there has been no negative impact on buyers.
“We actually saw an increase in sales because we stocked the product and made it available to guests,” Kecia Steelman, Ulta’s chief operating officer, said per retail dive.
“We also invest in manpower because we don’t want to prevent the sale that guests can buy something.”
“The bottom line is that we’re glad we can keep our stock levels up for our guests and, quite honestly, prevent the bad guys from coming into our stores.”
During the spring, Ulta reported more thefts, including more aggressive and violent behavior by the perpetrators.
In May, Ulta announced it would keep some of its fragrances under wraps in hopes of combating shrinkage and theft.
These measures were implemented in around half of the branches and led to an increase in sales.
The company saw revenue jump 10 percent in the second quarter and reported $2.5 billion.
Her net income reached over $300 million.
The increase in shoplifting in a variety of stores across the country has meant businesses need to find ways to prevent shrinkage while keeping customers happy.
That means they need to test ways to prevent theft without isolating customers who might not want to spend their time browsing stores where most merchandise is locked.
A supermarket manager revealed that theft has become an increasingly complex issue.
“People steal meat, they steal canned food,” he said.
“They take it, put it in their pocket and go out. And we had trouble getting the police to act.”
He believes that hiring more workers and improving customer service is an effective way to address this problem.
“Once we show customer service, that will reduce a lot of theft,” he said.