Thousands of users are complaining about worldwide outages and reporting problems updating their feed

INSTAGRAM is down, locking thousands of company pages and individual users.

Outages observed on Downdetector show tens of thousands of complaints piling up this afternoon.

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Instagram has about a billion monthly users – nearly triple the monthly visitors that Twitter hosts.

In a competitive nightmare for Instagram CEO Adam Mosseri, account holders are flocking to Twitter and using the hashtag #instagramdown to post about the platform’s recent outage.

Instagram had a similar outage earlier this year, stranding users in a social media wilderness.

In 2012, before Facebook’s name change to Meta, Mark Zuckerberg led the company’s acquisition of Instagram for a bargain price of $1 billion.

Reports of outages peaked around 1:00 p.m. EST.

Check your device to see if you are affected by the Instagram blackout.