Entertainment

The Matrix Resurrections Bomb at The Box Office?

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“Matrix revival” a huge cost of 190 million dollars to make. Including marketing costs, the film’s $100 million box office total isn’t high enough to classify “Resurrections” as profitable based on box office revenue alone. The film is highly anticipated, but there are several key factors that could have led to these disappointing numbers.

Most obviously, “The Matrix Resurrections” premieres on HBO Max the same day it hits theaters, giving subscribers to the streaming service the option to watch the movie at no extra cost. The numbers show that many moviegoers have opted to watch the movie at home, with 2.8 million smart TVs streaming “Resurrections” during its first five-day release period (via Limit line). Streaming ROI can be difficult to calculate; how many new subscribers actually join HBO Max to watch “The Matrix”? Sure several, and each qualifies as annuities, but only WarnerMedia knows how to put this performance on the balance sheet.

Last year, Warner Bros. agreed to a dual theatrical release strategy for some of the studio’s biggest films, including “Resurrections,” in response to the COVID-19 pandemic. Now, as COVID-19 cases continue to increase rapidly worldwide due to the new strain of omicron (via CNBC), many viewers will definitely choose to watch the movie at home to avoid the possibility of transmission.

COVID-19 has been a disaster for the film industry, though there are a few exceptions – and one of those exceptions has the potential to harm “Resurrections” at the box office.

https://www.looper.com/723755/did-the-matrix-resurrections-bomb-at-the-box-office/ The Matrix Resurrections Bomb at The Box Office?

TaraSubramaniam

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