Target announces a major collaboration with an iconic product that used to only be sold door-to-door

TARGET has announced a new collaboration with the legendary kitchen classic Tupperware.

Big Box department store chain CEO Miguel Fernandez announced the big collaboration in a LinkedIn post on Monday.

The announcement of Target's collaboration with Tupperware comes just months after Tupperware's June launch on Amazon

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The announcement of Target’s collaboration with Tupperware comes just months after Tupperware’s June launch on AmazonPhoto credit: AFP
The expansion is hoping to bring their products to younger consumers who have never experienced the Tupperware party era

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The expansion is hoping to bring their products to younger consumers who have never experienced the Tupperware party era

The announcement of Target’s collaboration with Tupperware comes just months after its June launch on Amazon.

Tupperware has historically sold its plastic food containers exclusively through “Tupperware parties” at home and through its own website.

The age-old household brand has also had short and limited pilot programs with some retailers like HomeGoods, Bed Bath and Beyond, and Target itself.

“I joined Tupperware two and a half years ago as we set out on a journey to reinvent the company with one goal in mind: build a company as big as our iconic Tupperware brand,” said Fernandez.

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In his LinkedIn announcement, he went on to say that Target is reinventing the business model it’s “operated on for over 75 years.”

“Bringing more products to more consumers through an omnichannel strategy while continuing to strengthen our direct selling business.”

Beginning this week, shoppers can find Tupperware in Target stores nationwide and on the Target website in a variety of case sizes and case bundles, priced between $7.99 and $79.99.

Fernandez said that “creating an ‘and, not, or'” ecosystem is “critical” to Target’s “transformation.”

“Like no other for new and existing customers to participate in the Tupperware community.”

He also said the chain of stores will continue to “throw timeless Tupperware parties and we will offer our products in new channels.”

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This collaboration is part of Tupperware’s broader strategy to reinvent the brand, with plans to expand the business across multiple retail channels.

The expansion is hoping to bring their products to younger consumers who have never experienced the Tupperware party era.

https://www.the-sun.com/news/6365855/target-announces-collaboration-legendary-household-product-only-sell-door/ Target announces a major collaboration with an iconic product that used to only be sold door-to-door

DevanCole

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