Entertainment

Take-Two acquires mobile game giant Zynga in $12.7 billion deal

Game publisher Take-Two Interactive is acquiring Zynga, the social and mobile game giant responsible for FarmVille, Words to friends, and Racing CSR, in a $12.7 billion deal, the companies announced Monday.

The deal is one of the largest in video game acquisition history, exceeding Microsoft’s acquisition of ZeniMax Media and Tencent buys Supercell. It will give Take-Two a big boost in its mobile game library, which currently includes games like Dragon City, Legendary Monsters, Two dots, and WWE Supercards. President and CEO Take-Two Strauss Zelnick said in a statement The acquisition “significantly diversifies our business and establishes our leadership position in mobile, the fastest growing segment of interactive entertainment”. Zynga’s mobile lineup includes popular games like Empires & Puzzles, High heel!, Merge dragon stories, and Toon Blast.

Take-Two Interactive’s current line of PC and console games includes popular games like NBA 2K, Grand Theft Auto, and Borderlands, and its upcoming offering includes the Borderlands spinoff. Tiny Tina’s Wonderlands, WWE 2K22, Marvel’s Midnight Sun, and a Enhanced and expanded version of car theft 5 for PlayStation 5 and Xbox Series X.

Traditional game publishers have acquired a mobile game publisher in the past year, and Take-Two has also acquired one. Eleven’s top football manager developer Nordeus in 2021. Rival publisher Electronic Arts has also acquired Glu Mobile and Playdemic, and Embracer Group has acquired Easybrain in one of many acquisitions over the past year.

2021 is rife with mergers and acquisitions, with EA also buy Metalhead software from baseball maker Super Mega; Netflix buy Night School Studio by developer Oxenfree; Tencent buying Back to 4 health Turtle Rock Studios creators; and Sony caught up Bluepoint game, Housemarque, Firesprite, and Software Nixxes.

https://www.polygon.com/22876218/take-two-zynga-acquisition-deal-price Take-Two acquires mobile game giant Zynga in $12.7 billion deal

Aila Slisco

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