TACO Bell is giving away $5 million in free tacos that fans can order from any participating Mexican vendor — even a Taco Bell competitor.
Customers are saying, “It’s meant to be” after Taco John’s recently decided to ditch the “Taco Tuesday” brand.
Taco Bell has announced an epic Taco Tuesday to celebrate its legal right to use the once trademarked phrase.
On Tuesday, September 12, the company will be honoring a portion of taco fan orders from all participating vendors selling Mexican food on DoorDash.
In the raffle, Taco Bell will spend $5 million to pay for customers’ orders.
Additionally, Taco Bell guests can pick up a complimentary Doritos® Locos Taco with no purchase required on the following Tuesdays:
- 15th of August
- August 22nd
- 29th August
- 5th September
Customers have already shared their excitement on Twitter following the announcement.
“I love Taco Bell and September 12th is my birthday — that’s the way it should be,” one wrote.
“Oh my god you’re finally saying ‘Taco Tuesday’,” rejoiced another.
TUESDAY BEFORE PROCEDURE
The celebrations come after Taco Bell won its campaign against rival Taco John to ditch the “Taco Tuesday” trademark.
This means the phrase is now free to use by all taco vendors.
Taco John’s had had a trademark for this phrase since 1989 and has since banned its competitors from using it.
But Taco Bell filed a tongue-in-cheek filing with the US Patent Office in May, arguing, “People like tacos on Tuesdays.” They just do it. It’s even fun to say, “Taco Tuesday.”
“Taco Bell believes people across the country should be able to celebrate Taco Tuesday without fear of consequences.”
let’s talk about it
Ultimately, Taco John decided it was “not worth the amount of money it would take to defend the brand,” reported the Wall Street Journal.
The chain of around 400 restaurants has decided to donate $40,000 to charity instead.
Gustavo Arellano, author of Taco USA: How Mexican Food Conquered America, told the Los Angeles Times, “Mexican restaurants have been promoting taco specialties on Tuesday without officially calling it Taco Tuesday since the 1930s.”
“The notion that Taco John’s invented the entire concept is a blatant lie.”
Meanwhile, Taco Bell has some exciting new dishes on the menu.
The hearty crunch burrito has returned following a fan vote.
And customers enjoy the rich flavors of Beef Birria with the new Grilled Cheese Dipping Taco.