FIRST sun protection for beer drinkers to avoid sunburn in the guest garden finally revealed.
A brewing company made the first sunscreen to protect alcoholics this summer after discovering outdoor patios are the most common spots for sunburn.
Beavertown Brewery will be putting up free dispensers for its Oil Your Neck sunscreen in pubs across the country.
The lotion is designed to protect sensitive skin areas such as the head, neck and shoulders.
This comes after research found just 18 per cent of adults always wear protection when enjoying a summer drink and over a third have caught a fire while sitting outside in a pub.
Men are more likely to use it than women, with just 16 percent always doing so before enjoying a beer outside – compared to a fifth of women.
Beavertown Brewery’s Tom Rainsford said: “Summer is one of the loveliest feelings in the world, and even better when you’ve got a pint in hand – less so when you’re sunburned.”
“We wanted to make sure Brits had the most comfortable summer possible, so we’re installing free dispensers and giving away thousands of free sunscreen products across the UK.”
Of those who don’t use sunscreen, 18 percent say they never have any on hand, 17 percent don’t like the way their skin feels, and 28 percent just forget.
Less than half of those who use skin protection include it in their daily routine to reduce the risk of burns.
This summer, with most Britons planning to hit the pub gardens several times a month, alcoholics are at higher risk from UV rays.
Gill Nuttell, CEO and Founder of Melanoma UK, said: “We are delighted to partner with Beavertown Brewery to raise awareness about using sunscreen and preventing sunburn.
“Young adults and especially men are a very difficult target group to reach to educate about the risks of sunburn.”
Beavertown will be giving away 10,000 bags of SPF 50 sunscreen and a pint of Neck Oil IPA at participating pubs across the UK.