According to a new report from Newzoo and Carry1st, South Africa is the largest market in sub-Saharan Africa, with expected consumer spending on games of $290 million this year.
The report also lays out total consumer spending for 4 other sub-Saharan countries, with Nigeria seeing players spend $185 million, Ghana totaling $42 million, Kenya $38 million and Ethiopia 35 millions of dollars.
Out of the five countries in the region, South Africa also leads in terms of the proportion of the population playing games with 40%.
Meanwhile, 27% of people in Ghana play games, while that in Nigeria is 23%, in Kenya it is 22% and the population of Ethiopia is 13%.
Between 2015 and 2021, people who played the game grew from 77 million to 186 million according to research estimates.
Of those, 177 million were reported to be playing on mobile devices. The study says sub-Saharan Africa is “one of the fastest growing mobile gaming regions in the world.”
“Africa is the future of the game,” said Cordel Robbin-Coker, CEO and co-founder of Carry1st.
“Importantly, this applies not only to those who play the game, but also to those willing to pay.”
https://www.gamesindustry.biz/articles/2021-11-22-sub-saharan-african-gamers-have-grown-from-77m-to-186m-in-six-years Sub-Saharan African gamers grew from 77 million to 186 million in six years