Major natural food chain Sprouts Farmers Market has teamed up with Instacart for a new delivery system.
The Whole Foods competitor will offer delivery services directly through its app and website.
The launch of the delivery service comes as the chain rolls out its Thanksgiving meal kits.
Using Instacart’s software, Sprouts’ website now offers the ability to order regular groceries directly for delivery – but its holiday meal deals can only be delivered “while supplies last.”
The Thanksgiving offer comes in different offers.
Sprouts’ holiday meals come pre-cooked, and the website recommends customers simply heat and serve the food.
Read more about Thanksgiving
The classic natural turkey meal includes:
- Oven roasted turkey
- Mashed potatoes with red skin
- Homestyle filling
- Homemade sauce
- Cranberry sauce
This meal costs $70 and the store says it will feed 6-8 people.
There is also a cheaper meal option for $40, but this is enough for 2-3 people.
Sprout also offers a vegan holiday meal.
The vegan roast is $50 and serves 2-3 people.
The focus is on a plant-based roast “with sage, garlic and bread filling”.
In addition to Thanksgiving classics, Sprout offers dishes featuring boneless ham and rib roast.
All meal offerings can be pre-ordered through Thanksgiving. However, Sprout asks customers to order 48 hours in advance of pickup.
Sprouts Farmers Market has locations in 23 states.
Shoppers are thanking many stores offering similar meal deals this holiday season.
Costco recently introduced its Thanksgiving meals, offering portions for eight people for $200.
The wholesaler’s price is significantly higher than Sprout’s meal, which is intended for 6-8 people, although Costco’s offering includes many more sides and items – including desserts.
Costco’s deal also includes delivery for $200.
Serving sizes published by retailers are estimates and can vary greatly by store.
Target and Walmart also recently announced their Thanksgiving meals, with Target’s offering starting at just $25.
The Fresh Market is offering a Thanksgiving meal that feeds 12 to 14 people for just $15 per person.
Walmart has a few different deals this Thanksgiving.
Trader Joe’s will close for a day after pioneering Thanksgiving closures decades ago.