LEIGH STEINBERG believes LIV Golf will only get stronger as the controversial Saudi-backed competition has “endless” resources.
The 73-year-old super agent has signed more than $4 billion in contracts for more than 300 athletes over his four-decade career.
No stranger to big-money deals, Steinberg helped negotiate a record-breaking $503 million salary for NFL superstar Patrick Mahomes in 2020.
And now, after a controversial year in the golfing world, he’s weighed up LIV’s future.
Since its inaugural event in June, the Breakaway tournament has slowly enticed some of the sport’s biggest names to sign up.
Last month, former world No. 1 Dustin Johnson raked in $18 million after being crowned the first champion.
And Steinberg believes that with such funds, it’s only a matter of time before more stars leave the PGA Tour to join LIV’s fortunes.
Steinberg told Front Office Sports: “I think [LIV can succeed]. You essentially need three components.
“They need a television contract, they have it [internationally].
“They need venues that can host a sport, which they have.
“And you need available talent, which they have. Your funding seems inexhaustible.
“I think the point is that as long as they are willing to continue funding even if they lose money, they will stand the test of time.
“Because what’s inevitably going to happen is they attract more golfers. The point is that people will eventually follow the money.
“And if they give bigger purses or guarantees, they will inevitably reach a higher level of golfing and become more competitive.”
Tiger Woods was reportedly offered a whopping $1 billion by LIV earlier this year.
Greg Norman, the face of Saudi golf, revealed in June: “Woods turned down a deal that was overwhelmingly large; we are talking about high nine-digit numbers.”
While Rory McIlroy remains one of LIV Golf’s most ardent critics, saying he “hates” what it’s done to the game.
McIlroy is a long-time champion of the PGA and has spoken out against the Saudi-backed LIV Tour in recent months.
He said: “If you believe in something, I think you have to speak up and I believe in it very strongly. I really do.
“I hate what it does to the game of golf. I hate it. I really.”
https://www.the-sun.com/sport/6628589/leigh-steinberg-liv-golf-money/ Sports super agent Leigh Steinberg predicts LIV Golf will stay here as players will “follow the money”.