SUPPORTING local businesses is a must, especially during the holiday season.
Small Business Saturday 2021 is all about encouraging shoppers to think and shop small.
What is Small Business Saturday?
Small Business Saturday takes place on Saturday, November 27, 2021.
The day is dedicated to supporting local businesses across the country, whether it’s in person or online.
CNBC predicts “49 percent of consumers plan to shop on a Small Business Saturday.”
With the pandemic still lingering, Small business is doing all it can to stay afloat.
By investing in their communities and shopping locally, buyers can easily support business recovery this holiday season.
How does Small Business Saturday support local purchases?
Small Business Saturday campaign aims to raise awareness and support for independent businesses.
The use of hashtags, #smallbusiness, and #shopsmall, are methods of drawing attention to Small Business Saturday through Twitter, Instagram, etc.
Based on Best-Hashtags.com, #smallbusiness, is the most popular and effective hashtag used to promote small businesses on social media.
Near the end of 2021, a large percentage of small business owners will have to decide if they can stay open next year.
Due to labor shortages and the aftermath of soaring raw material prices, local businesses are in need of Small Business Saturday’s encouragement.
How can I shop ‘retail’ online?
Online shopping has made it easy to shop locally, especially on sites like Etsy and Amazon.
Etsy is known for its innovative products and is often handcrafted by talented salespeople. The app allows buyers to search for locally sourced products and specific small businesses, such as predominantly women-owned businesses.
Amazon also has its own “small business” page, where buyers can explore by region, such as the Midwest, or by category, such as jewelry.
Both sites are participating in the Electronic Week Sale calling attention to black owned small business, family debt, etc.
Social media users can also search for hashtags, such as #shopsmall, to find small business-related news and information.
Buyers can use social media as a tool to browse, find, and purchase items or services offered by small business owners.
Local coffee shops or services run by independent creators and artists, often with their own social media accounts that users can follow and share.
What are some ways to support local businesses year-round?
Holiday shopping spikes can be beneficial local business, but there are plenty of ways to do small shopping throughout the year.
- Small online shopping: You can find more unique items, such as jewelry, at lower prices when purchased on small business promotion sites, such as Etsy, rather than generic store brand names.
- Eat locally: By eating out from time to time, you can support local restaurants, cafes, etc.
- Motivate small businesses to use social media tools: Hashtags and repost lists help maintain small business products and services. By sharing your experiences and rating businesses in your community, you may be making a small, but significant difference in their sales.
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https://www.the-sun.com/money/4155988/small-business-saturday-2021-when/ Small Business Saturday 2021: When?