Entertainment

Sega sells the rest of the palace grounds, leaving good business

Sega is leaving behind the temples in Japan. The company announced that it is sell its remaining palaces to a company called Genda, Inc. (also known as GiGO), and left the coin-op business where the company first made a name for itself.

Sega’s first arcade game was Periscope, launched in the late 1960s and the company has been a major player in the arcade industry ever since. Although video games around the world have been on a steady decline over the past 20 years, due to the popularity of console and PC games, they still hold a fairly important place in Japan’s gaming culture.

However, in 2020 with the COVID-19 pandemic, even Japan’s lake areas are starting to level off. At the end of 2020, Sega sold its 85% stake in the company’s supply chains, run by the Sega Entertainment division, to Genda. Now, as new variants of COVID-19 emerge and arcade business continues to struggleSega also sold the remaining shares to Genda, according to Eurogamer and Tojodojo.

Sega’s palaces will be renamed GiGO across Japan, according to a tweet from Genda CEO Takashi Kataoka.

https://www.polygon.com/22906391/sega-japan-arcades-sold-history Sega sells the rest of the palace grounds, leaving good business

Aila Slisco

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