Sega looked at the backlash other companies were getting and went “oh yeah, we’ll have some of that too”.
As with any pretty bad trend for the gaming industry, the major studios are tripping themselves up to catch the trend. NFTs are everywhere – try as hard as you can, you just can’t get rid of them. Ubisoft, Square Enix, GameStopand to this day, Troy Baker all threw their hats into the ring. At first, Sega looked much more apprehensive about participating, and was actually listening to the negative feedback on social media. However, we now know that is not likely to happen.
As discovered by VGC, Sega has registered a trademark in Japan for “Sega NFT”. This completes with a new logo, showing that the company has in fact put quite a bit of effort into planning an expansion into the controversial area. This comes a week after a spokesperson said the studio would give them a missed slot if they seem to be “simple money”, don’t add anything positive to its games.
The trademark application was filed in December 2021, weeks before the company announced that it was evaluating the response before making a decision. This leaves us with two possibilities: either the recent statement is not the most honest statement in the world, or Sega is simply laying the groundwork in the case of the decision to go ahead with the plans. However, if the latter case were true, it would not be likely to find many positive incidents of NFT implementations in the game.
So far, NFT games have or must be removed, or remove legal concerns. The only notable exception to this is Ubisoft Quartz, which saw playable “digits” added to Ghost Recon Breakpoint – which infuriated players. The announcement trailer now hits 1.7k likes, compared to 43k dislikes (thank you, Return YouTube Dislike extension on Chrome).
If Sega gets ahead, who knows what games we’ll see them in. Yakuza? Persona? Sonic? Please, don’t bring Chao Garden back just to make them all NFT, I beg you.
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https://www.thegamer.com/sega-nft-trademark/ Sega Registered Trademark “Sega NFT”