SaaS Interface Design: Trends & Best Practices for Designing a SaaS UI

Have you ever wondered about the secret behind the success of the global tech giants? Why do brands like Apple and Google attract millions of users? It could be their impressive functionalities and the solutions they offer to meet user needs. But quite often, people fail to mention exceptional design.

Top-quality user interface design is essential to attracting the intended brand audience. If you get the design right, your startup will take off immediately. So, paying for professional UI/UX design services is advisable to handle your product’s design. Your company’s user interface design has a great influence on customers. The UI is the first point of user interaction, making it memorable by creating captivating designs. 

This article helps you to know more about designing an impressive user interface for your SaaS product. We shall also look at the trends currently popular in the industry. 

Let us explore the practices you need to implement in your SaaS application:

Easy Registration 

The sign-up step is the first entry point for users to interact with your brand. Why not make it seamless and fast? Users hate filling out too much information on sign-up sheets. Multiple steps will chase your customers away, and they will opt for other brands. 

So, the trick is to make the registration as easy as possible. Request only the basic details like name and email address. Users who suspect any friction from the start usually abandon the website. Nobody has the patience to deal with a complicated sign-up page when they can easily get similar solutions. 

Therefore, onboard your customers first and avoid complicated requests. You will get more information about them once they feel comfortable with your brand. 

Navigation 

When it comes to designing SaaS web products, the first thing you must consider is ensuring easy navigation. It would help to create an engaging interface that allows users to enjoy using your product. 

A top-notch website is a powerful marketing tool that will attract users to know more about your product or service. Most companies that ignore the significance of a well-designed site often get low conversions and poor sales. 

Readability is key in ensuring easy navigation. Thus, you should focus on designing a detailed dashboard with essential links. Once a visitor lands on your page, they should be able to move swiftly through each section and get the right information. 

Simple UI Design

Developing a SaaS product is already cumbersome and challenging, leading to a complicated UI. 

Most users leave a website because of complex interfaces and cluttered designs. So, the UI/UX design is integral in attracting users. 

Simplicity is appealing and will influence your product’s success immensely. Thus, ensure you design a simple user interface with clarity and consistency. One example of a website with a minimalistic design is Dropbox.

Dynamic Sorting

Most SaaS sites don’t have effective search filters. Imagine searching for information and getting irrelevant results. It is not only frustrating but also time-wasting. 

However, a dynamic sorting feature allows users to perform quick searches that bring out relevant data. You will not comb through information to get what you are looking for. 

Another aspect is the position of the search bar. Ensure the designer places it at the top for visibility purposes. Dynamic sorting will help you get specific information by filtering different options like data type or topic. Having an efficient search filter enhances usability and provides a seamless user experience.

Customized Services 

Many customers are loyal to brands that make them feel valued. Customizing services to suit the users’ needs is paramount in the SaaS business. If you design a customer-driven product, the chances of success are high. 

From the sign-up process, personalize the onboarding phase and make customers your number one priority. Welcome them and offer interactive tours of your product. 

Moreover, integrate live chat windows on the homepage to assist the customers in getting answers or solutions instantly. Other customers might prefer self-support, so ensure you have a detailed FAQ section with relevant information.

Product Value 

Since SaaS applications are online-based, not many people understand the functionalities. Thus, you can add useful features to enhance user interaction. You can include video tutorials to explain how your product works. The videos are more effective compared to long, boring texts. Besides, users get the information they want in record time. 

Thus, be creative and make the onboarding experience exceptional. Other options include the current UX trends like 3D illustrations to add vibrancy to your product. 

Involve Customers

Your client base is what will propel your business to higher heights. Many leading brands understand the significance of involving their customers in certain design aspects. Thus, generate online surveys and request feedback on services offered. You will be surprised at the number of people participating and issuing genuine concerns. Take advantage of social media platforms to get opinions about your interface design. This information will help you correct the design flaws and strengthen the pillars of your UI.

SaaS Interface Design Trends 

Let us explore some of the design trends that are popular in the industry. You can implement the below elements in your next SaaS project:

• Customized illustrations: Designers are shifting away from the 2D and 3D craze into subtle illustrations.
• Plain and simple logos: Simplicity is the new trend as most brands want simple logos that make a statement.
• Inclusive designs: Think of designs that resonate with customers from different backgrounds. 
• Frontpage CTAs: Customers can complete concrete actions right from the front page. 
• Customer feedback forms: Visible feedback requests to help the brand enhance usability.

Final Words

UI design is a critical aspect that influences the success of SaaS companies. A simple and effective interface will grow your business immensely by attracting new customers and simplifying their interactions with your product. Thus, as a business owner, ensure you have competent designers to help you get the design phase right. Integrate support features and trendy design elements to help customers during the product journey.