Roblox Music Lineup Continues With BRIT Awards VIP Party and PinkPantheress Performance

ROBLOX is partnering with BRIT Awards for a virtual VIP party and post-performance concert featuring PinkPantheress.

The Roblox BRIT Awards VIP Party is currently open for virtual meet and greets throughout the week, culminating in a virtual concert opening this Friday.

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What is the Roblox x BRIT Awards VIP Party?

The London-inspired Roblox venue features neon-lit skyscrapers as well as local landmarks like the London Eye.

Before the PinkPantheress concert debuts, players can participate in activities like scavenger hunts and collect hidden BRIT Prize figurines.

There’s even virtual BRIT merchandise on offer, as well as the chance to meet artists and celebrities through in-game meet and greets.

When is the Roblox x BRIT Awards VIP Party?

The BRIT Awards will take place tonight, Tuesday, February 8 at the O2 Arena.

Here is the full Roblox BRIT schedule if you want to do a week:

• February 8 – 13: BRITs nominees and honorees will join the world of VIP Party for virtual meet and greet with fans
• Wednesday, February 9th: Highlights from the show itself will be broadcast on the metaverse stage
• Friday, February 11th: PinkPantheress concert premiere in Roblox at 9am PT / 12pm ET / 5pm GMT
• Performances repeat hourly at hours throughout the weekend

To know when the VIPs will be visiting, join the official Roblox group here.

“It is a really exciting time for BRITs to enter the metaverse,” said Giuseppe De Cristofano, Chief Digital Officer and Co-Chair of the BRITs Digital Committee.

“We can’t wait to share this experience with Roblox and PinkPantheress, who are the perfect artists for this campaign.”

PinkPantheress said: “I’m so excited to be in a gig for the Roblox family and the BRITs.

“As someone who loves video games and escapes into my own virtual world, I hope I have brought people to the experience.”

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