Ritz fans beg for return of sweet summer snack that could ‘solve world problems’ after company discontinued it for good

According to a devastated snacker, FANS are demanding the return of a nostalgic treat that could solve the world’s problems if it hits shelves again.

It’s been nearly a decade since the popular S’mores Ritz Bits vanished from store shelves, breaking the heart of every kid growing up in the 2000s.

Fans are begging Nabisco to bring back a Ritz flavor that one fan said could solve most of the world's problems


Fans are begging Nabisco to bring back a Ritz flavor that one fan said could solve most of the world’s problemsCredit: Alamy
It's been almost a decade since the S'mores Ritz Bits pulled off the shelves


It’s been almost a decade since the S’mores Ritz Bits pulled off the shelvesPhoto credit: Ritz

The salty and sweet snack filled with chocolate and cream filling made a brief reappearance, but only for a limited time.

According to a tweet from Nabisco, the S’mores were discontinued in 2016, but that hasn’t stopped repeated calls for them to be reintroduced, including a Change.org petition.

“It’s a delicious snack,” reads the petition description. “Help a brother.”

The petition has garnered over 400 signatures as fans flock to enjoy the nostalgic treat once again.

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A commenter on the 2020 petition suggested that the snack’s return could solve even tough world problems.

“These things can cure depression and every problem in the world I swear,” wrote one user. “I wouldn’t be surprised if these could cure Covid.”

Another commented: “This is an amazing snack. It’s impossible to eat just one. He’s really unique. Please bring this delicacy back to us.”

Although Ritz announced on Instagram in August 2022 that the cookies would be back, only 300 boxes were released in a raffle.

The brand held the event as a fun way to celebrate National S’mores Day, but many fans were just plain angry and upset.

“Stop bugging us and bring her back full day!” wrote one person in the comments.

“Please bring these back for good,” wrote another person. “Nothing was as good after you guys got rid of these.”


The call for the classic favorite came when Ritz unveiled a far more controversial variant that sparked some riveting online conversation.

The brand recently tested a Ritz baked beans-flavored cracker to get audience reaction, and was met with some conflicting opinions.

“Double-tap if we’re supposed to do baking [beans] “Flavours real,” the brand wrote with a mockup of the product.

Some people were all for the pretense taste while others said they couldn’t follow the logic.

“No. Just stick with the regular Ritz. They’re the best,” said one person.

Another wrote: “Who did you let work up there? You must be fired.”

“That doesn’t sound good,” another person said alongside a crying laughing emoji.

Others said they would definitely give it a try, and some showed great excitement.

“Yeah, sounds good,” one person said, while another asked to please make it true.

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“Brits are going crazy at the moment,” joked another fan.

The discontinued drama comes as Hershey’s customers beg for another s’mores-flavored treat.

Aila Slisco

Aila Slisco is a Dailynationtoday U.S. News Reporter based in London. His focus is on U.S. politics and the environment. He has covered climate change extensively, as well as healthcare and crime. Aila Slisco joined Dailynationtoday in 2023 from the Daily Express and previously worked for Chemist and Druggist and the Jewish Chronicle. He is a graduate of Cambridge University. Languages: English. You can get in touch with me by emailing: ailaslisco@dailynationtoday.com.

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