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Razer broadcasts new partnerships aimed toward sustainability

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Razer at present introduced two new partnerships with Underwriter Laboratories (UL) and Panerai at present at RazerCon. These new partnerships are aimed toward selling sustainability throughout the gaming business.

With UL, Razer intends to develop new Product Class Guidelines for gaming merchandise. Razer factors out that the gaming business “presently lacks a standardized method to measure an eco-product.” This might rectify that, and it might assist present a method to establish what elements of the business create essentially the most environmental impression.

The 2 corporations will attempt to present an goal normal of measurement for producers of gaming merchandise and to offer players a method to be extra knowledgeable concerning the merchandise they purchase and what their impression is.

With Panerai, the luxurious watch firm, Razer shifts focus to the ocean particularly. The 2 corporations will help a particular trigger (they haven’t but introduced what that trigger is) and can work to extend ocean literacy.

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These partnerships are a part of the model’s #GoGreenwithRazer sustainability plan, which it outlined earlier this yr. Razer had earlier this yr partnered with ClearBot to scale back air pollution from ocean plastics. As well as, Razer reiterated its intention to make use of recycled and recyclable merchandise by 2030.

Along with the brand new partnerships, Razer is constant its present one with Conservation Worldwide, with which it partnered final yr. Razer has expanded its objective to avoid wasting 1 million timber with the gross sales of its Sneki Snek mascot merch. The mascot can even be a part of an animated sequence designed to teach Razer’s viewers about sustainability. Razer is growing it in partnership with Franklin Templeton, who can even sponsor the primary season.

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https://venturebeat.com/2021/10/21/razer-announces-new-partnerships-aimed-at-sustainability/ | Razer broadcasts new partnerships aimed toward sustainability

TaraSubramaniam

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