A popular supermarket with 258 locations has launched a brand new service.
The store uses what it calls “cutting-edge technology” to improve ordering, and customers can sign up for a free 30-day trial.
Harris Teeter launches its first-ever delivery service with its own trucks and employees.
The grocery chain has 258 stores in eight states in the Northeast, but has historically relied on third parties to fulfill deliveries.
Now that Harris Teeter is making its own deliveries, the company is taking the opportunity to try out some high-tech improvements.
For example, Harris Teeter trucks feature a dry ice compartment so frozen and refrigerated items stay cold from the store to the customer’s refrigerator.
“Our focus on never breaking the cold chain ensures delivery is the equivalent of an in-person shopping experience,” said Bill Rhyne, senior director of operations support at Harris Teeter, in a press release.
“With our state-of-the-art delivery trucks, every item stays at the right temperature throughout the delivery; Your ice cream always arrives frozen.”
With Harris Teeter delivery, over 30,000 items can be ordered, including fresh produce, meat and seafood, and deli items
However, the service will initially only be available in Washington DC.
Customers interested in trying Harris Teeter delivery can sign up for a free trial of the HT Plus membership.
This gets you 30 days of free delivery, plus double Harris Teeter gas points and exclusive savings.
Harris Teeter isn’t the only grocery store changing its delivery methods.
Walmart recently extended its home delivery hours, allowing customers to receive their orders as late as 10 p.m.
However, there is an additional $10 charge for this late night service.
Like Harris Teeter, Walmart wants more of its own employees to make deliveries instead of relying on third parties.
CEO Doug McMillon said at the Goldman Sachs Global Retailing Conference last week: “We’re going to have more vehicles, we’re going to have employees making more deliveries.”
But other grocery stores are also partnering with companies like DoorDash and Instacart.
DoorDash recently added eight new brands to the platform, including El Super and Stater Bros. Markets.
And Instacart has added a new payment option that’s crucial for low-income Americans.