Popular bankrupt baby store staying alive in new way after all stores expected to close

AFTER months of liquidation sales and store closure announcements, a popular baby goods retailer has announced it has found a buyer.

Buybuy Baby, a former Bed Bath and Beyond subsidiary, said it had been sold.

Buybuy Baby's stores are about to close, but the company name will live on


Buybuy Baby’s stores are about to close, but the company name will live onPhoto credit: Getty

Buybuy Baby’s sale doesn’t include brick-and-mortar stores — the company is still closing all brick-and-mortar stores.

The company has ceased operations in its stores and is offering discounts of up to 70 percent.

Dream on Me Industries bought Buybuy Baby’s intellectual property for $15.5 million.

Dream on Me is a New Jersey-based supplier of baby products.

Last days since buybuy baby will finally close all stores after bankruptcy
Popular retailer to close 120 stores as liquidation sales begin soon

The company used to supply items for Buybuy Baby.

The sale to Dream on Me ends a turbulent sales period for the baby brand.


To sell its assets, Bed Bath and Beyond auctioned the Buybuy Baby brand.

Bed Bath and Beyond lenders were negotiating with Go Global Retail, owner of Janie and Jack, for a potential takeover of the defunct company.

Negotiations between the two companies collapsed and Bed Bath and Beyond ended the auction.

With the end of the auction, the 120 shops were practically on the verge of being closed.

The sale of Buybuy Baby comes weeks after the parent company also sold its intellectual property rights.


Bed Bath and Beyond filed for bankruptcy in late April.

In the Chapter 11 filing, the company said all 350 stores would close unless a buyer left them open.

This month, the company sold its namesake to Overstock.com.

The $21 million Overstock purchase did not include brick-and-mortar stores.

All Bed Bath and Beyond locations will be suspended until their permanent closure.

The US Sun reports more store closures – here a major brand is closing several grocery stores.

A pharmacy brand is also closing 150 branches this year.

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Aila Slisco

Aila Slisco is a Dailynationtoday U.S. News Reporter based in London. His focus is on U.S. politics and the environment. He has covered climate change extensively, as well as healthcare and crime. Aila Slisco joined Dailynationtoday in 2023 from the Daily Express and previously worked for Chemist and Druggist and the Jewish Chronicle. He is a graduate of Cambridge University. Languages: English. You can get in touch with me by emailing: ailaslisco@dailynationtoday.com.

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