Pixel 6 will reportedly double Google’s smartphone production

Google is planning a significant improve in its smartphone shipments with the upcoming launch of the Pixel 6, according to Nikkei. The Japanese publication says that Google has ordered greater than 7 million Pixel 6 smartphones to be produced, roughly doubling its complete 2020 manufacturing. Nikkei cites figures from IDC saying that Google produced 3.7 million telephones final yr.

And in response to Nikkei, it’s not simply the Pixel 6 that’ll account for the increase in shipments — the lower-end Pixel 5A, launched earlier this yr, is alleged to have obtained greater than 5 million orders. Along with the Pixel 6, which can be introduced in full later as we speak, which means Google ought to greater than triple its 2020 smartphone output.

Nikkei reviews that Google is “trying to capitalize on its place as the one US maker of smartphones operating on the Android working system” and improve market share following the sanctions-induced collapse of Huawei’s cell enterprise. The corporate is alleged to be focusing on Apple, Samsung, and Xiaomi, the three present main distributors. For comparability, Apple is said to be shipping around 80 million iPhone 13 units in 2021 alone, so the Pixel remains to be going to be very far behind.

Google’s Pixel telephones have typically been well-received for his or her cameras and software program design, however have typically had their quirks and have by no means shipped in vital sufficient quantity to make a significant impression on the trade at massive. Within the US, Pixel market share has trailed the likes of Lenovo, LG, and OnePlus, with Apple and Samsung in a unique league altogether.

Particulars of the Pixel 6 and 6 Professional have already been extensively disseminated, including by Google itself, and the telephones are set to be formally launched at 1PM ET as we speak. Alleged pricing information from Goal leaked yesterday, suggesting that the Pixel 6 line will begin at $599. If that’s the case, it might be additional proof of Google’s makes an attempt to extend its market share. Final yr’s Pixel 5 had comparatively mid-range specs and began at $699.

Google can be engaged on a brand new Pixelbook laptop computer operating ChromeOS, in response to Nikkei. No particulars of the product got, although Nikkei factors to its earlier reporting that stated Google was developing its own chips for Chromebooks. The Pixel 6 and 6 Professional would be the first Pixel telephones to make use of a Google-developed SoC referred to as Tensor. | Pixel 6 will reportedly double Google’s smartphone manufacturing


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