PHOENIX Suns owner Mat Ishbia has a plan to get more fans to watch the team play in the upcoming NBA season.
The 43-year-old NBA owner revealed that the Suns are giving away free television antennas to fans, allowing many to watch the games for free.
The Suns owner is worth an estimated $6.7 billion and is focused on making Suns games more accessible to NBA fans in Arizona.
Phoenix signed a new media rights deal with Arizona’s Family (Channel 3 and CBS5), and the station will be home to all 70 Suns regular-season games and all five preseason games.
The team announced this week that it is giving away a free indoor TV antenna so Arizona residents can watch the games, or 20% off an outdoor antenna.
With this move of locally broadcast games, Phoenix is expected to reach 2.8 million households.
The move should come as no surprise. Ishbia has been very open since purchasing the team earlier this year.
In his opening press conference, he said the team would focus on values such as community experience and fan engagement.
“We’re not focused on money,” Ishbia said in April.
“We focus on winning, success and taking care of the fans and community.”
The Suns enter the 2023 season, in which Ishbia begins his first full year as a team owner.
Ishbia bought the team last winter for $4 billion and immediately made an impact.
He joined Kevin Durant of the Brooklyn Nets just days after leaving the team and fired head coach Monty Williams at the end of the season.
The Suns would then trade for three-time All-Star Bradley Beal in hopes of forming the NBA’s best three-man combination with Durant and Devin Booker.
Fans can expect the new crowd schedule to begin at the Oct. 8 preseason opener in Detroit against the Pistons and former Suns head coach Williams.