People are rushing to Aldi for a new range starting at $1.49 — and there’s “throwback vibes.”

ALDI shoppers rush to score its new limited edition Gear collection.

The collection officially launches today and includes fanny packs, bucket hats, tracksuits and more, all for under $10.

All Gear Collection items cost no more than $10


All Gear Collection items cost no more than $10Credit: Aldi

The original Aldi Gear Collection launched last year and included products such as water bottles, slides, pajama sets and keychain holders.

This year, Aldi is expanding the line by combining signature ALDI colors and bold stripes with “retro vibes and a modern twist,” it said in a statement.

The gear is a way for buyers to show their loyalty to the brand and encourage customers to become repeat buyers.

“The love that Aldi fans have for our brand is second to none. After seeing the success of our 2022 collection, it only made sense to up the ante this year,” said Joan Kavanaugh, Aldi’s vice president of national purchasing.

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All items cost no more than $10 and range from $1.49 to $9.99.

Aldi has ensured the collection continues with their price promise – to be the low price leader in every community served.

Like most Aldi Finds products, the gear is likely to sell out quickly.

And since the products will only be available for a short time, it’s best to head to your local Aldi sooner rather than later.

Shoppers will find all items in stores across the country within the Aldi Finds range.

The 2023 Gear Collection comes in a variety of apparel and footwear sizes.

Products include:

  • Keychain Quarter Holder – $1.49
  • Bucket Hat or Cap – $3.99
  • 2 Pack Socks – $4.99
  • Umbrella – $4.99
  • Slides – $4.99
  • Mug – $6.99
  • Bum Bag – $6.99
  • Windbreaker – $9.99
  • Joggers – $9.99
  • Sweater – $9.99


The gear is selling out quickly as fans have rushed to social media to share their swag.

One Instagram user commented, “I just scored the bag for me and my friends.”

Another wrote: “I’ll be there! I need it!”

Aldi has posted on the platform to let customers know the merch has dropped and some fans are tagging each other in the comments section.

One wrote: “I’ll get us matching socks.”

However, not all buyers are lucky enough to get their hands on the gear.

A user on Instagram wrote to the discounter: “My store put out all the stuff on Sunday and it’s gone.”

The company responded that while most stores have new ads and products on Wednesdays, others started on Sunday.

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Also, a savvy shopper got 21 items from Aldi for only $47.56. People are rushing to Aldi for a new range starting at $1.49 — and there’s “throwback vibes.”


CELINE CASTRONUOVO is a Dailynationtoday U.S. News Reporter based in London. His focus is on U.S. politics and the environment. He has covered climate change extensively, as well as healthcare and crime. CELINE CASTRONUOVO joined Dailynationtoday in 2023 from the Daily Express and previously worked for Chemist and Druggist and the Jewish Chronicle. He is a graduate of Cambridge University. Languages: English. You can get in touch with me by emailing:

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