Peloton-related death in Sex and the City reboot rattles company stock

And just like that, Peloton had to publicly deny responsibility for the death of a fictional character.

Stocks of exercise equipment companies there was a hit after the sudden death on Thursday’s premiere of And just like that…, the new one Sex and the city reboot on HBO Max. The first episode ends with a shocking scene (spoiler alert!), in which a main character, Mr. Big (Chris Noth), trains on a Peloton bike and then suffers a fatal heart attack. Shares of Peloton fell to a 19-month low after the episode, down 11.3%, Diversity report. The company’s stock is now down 73% for the year, according to CNBC.

Peloton responded to the episode by released an official statement by a cardiologist from its health and wellness advisory group, who denied that Peloton training was the cause of Mr.

“Mr. Big has lived what many would call a lavish lifestyle – which includes cocktails, cigars and big steaks – and is at serious risk because he suffered a previous heart attack in season 6.” Dr. Suzanne Steinbaum said in the company statement. “These lifestyle choices and perhaps even his family history, often a significant factor, were the likely cause of his death. Cycling Peloton might even be possible. helped him delay a cardiovascular event.”

Spokesperson for Peloton told News about BuzzFeed The company knew their bike would be used during the show, but HBO didn’t reveal the “bigger background around the scene” ahead of the premiere. BMO Capital Markets analyst Simeon Siegel said that while the situation “is not likely to affect sales,” it raised questions about “whether the [Peloton] is losing control over storytelling, perhaps its greatest achievement to date,” per CNBC. Siegel added, “While all PR is supposed to be good PR, it’s hard to ignore the wave of change in Peloton public perception.” Peloton-related death in Sex and the City reboot rattles company stock


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