LOUISIANA State University gymnast Olivia Dunne has spoken out about her efforts to support her classmates financially.
In July, the NCAA star announced the launch of the Livvy Fund, which will help fellow LSU student-athletes secure NIL endorsement deals.
Dunne, 20, has capitalized on her athletic success and social media fame, striking up lucrative partnerships that have made her the highest-earning female athlete in the United States.
And she hopes the fund will help other women follow a similar path to success.
The collective’s goal is to connect LSU female athletes with commercial brands in addition to educating them about personal branding and the business industry.
Dunne sat down for an interview with Sports Illustrated when she appeared on the magazine’s October cover alongside Tigers basketball star Angel Reese.
And she told the publication that her goal is to emphasize the importance of maximizing the business opportunities that college sports provide.
“There is definitely a fundamental issue, which is that the money needs to be used to support women’s sports, because there aren’t many of them.” [lucrative] professional leagues for women’s sports after college,” she said.
“That’s why it’s really important that women can now benefit from this during their studies.”
Livvy said the notoriety she gained through her influencer career came with consequences such as intense public scrutiny.
However, she added that the criticism is often based on a misunderstanding of how trademark and image rights work.
“People definitely discredit what I do,” the NCAA star said.
“People need to understand that I worked for everything I earned.
“I’ve spent years building an audience and brands pay me for what they think the audience reach I offer is worth.”
Dunne said that now that she has achieved success herself, helping others do the same is her top priority.
“Being on the front lines, the most important thing for me was to give back,” she said.
Dunne made the latest Sports Illustrated cover after modeling for the magazine’s SI Swimsuit issue over the summer.