In recent years, NFL players have become bolder with their cleat designs. While many players see it as an outlet for creativity or a message, the league has restricted daring compositions to combat guns only.
But that rule will be ignored in Week 13 as both the tournament and the players participate in the “My Cause, My Cleaner” event. The event is intended to allow players to raise awareness of the charities of their choice by wearing pre-approved custom tags in the game.
“My Cause, My Cleats” first appeared in the NFL in 2016, and since then it has grown every year. The NFL expects more than 900 players to showcase their custom products this season, and hundreds of charities will be represented.
This year’s selection of charities covers many purposes, including Jaguars punter Logan Cooke raising money for water wells in Kenya.
You can check out the causes each participating player will support this year right here.
In addition to raising awareness of the cause, players will be able to auction the keys behind their game and fans can auction them off to help raise funds for their respective charities.
The players are given the freedom to design the shoes they want to look like, but many players work with brands like Nike and Under Armor.
https://www.nbcphiladelphia.com/news/sports/nfls-my-cleats-my-cause-charity-event-explained/3069030/ NFL’s ‘My Cleats, My Cause’ Charity Event Explained – NBC10 Philadelphia