Millions of Britons want to quit their day jobs to become online stars, survey reveals

According to research, millions of Britons want to give up their day jobs to become an online star.

A study of 2,000 adults found that 29% would quit their current career if they could become a successful full-time creator.

Some like to share their hobbies or interests online


Some like to share their hobbies or interests onlineCredit: Getty

Of those polled, seven in 10 regularly use social media accounts and spend an average of two hours a day scrolling.

But this doubles to four hours a day for 18-24 year olds.

When it comes to posting, the typical adult does so on average twice a week, with 18-24 year olds sharing content four times a week.


The top reasons why they want to quit their job and become an online streamer include being their own boss and taking control of their schedule (45%), being creative (41%) and sharing their passion. passion for others (37%).

And a quarter admit they would do it to feel famous, while 30% believe it wouldn’t cause stress.

More than 27% think their lives would be easier if their full-time job required creating social media posts.

Research commissioned by Logitech for Creators found that more than half believe great online content can lead to successful careers, inspired by the likes of Dr. Alex George, KSI and PewDiePie, who among nationally loved creators.

While 60% of 18-24 year olds, more than any other age group, believe that making money through social networks is ‘easy’.

This young demographic is also currently the most active online, having an average of 506 followers across their platforms, compared to the national average of 328.

They also regularly use five different accounts – two more than the average.

A Logitech for Creators spokesperson said: “Social networking has enabled millions of people to establish virtual careers – whether creating and sharing videos, photos, tips or selling items, it’s an easy place to go. accessible for anyone anywhere to do what they love.

“Content creators have been trying to make a career out of their digital talents but have a lot of time, effort, and high-tech products devoted to shooting videos for YouTube or simply Post pictures on Instagram.

“It’s important that anyone who wants to make being a content creator a reality – and there are a lot of them looking at the results – has the right tools to get started, it really does. help them stand out from the crowd if they have high quality content. “

The study also found barriers that keep people from developing a career on social media including wanting to keep their lives private (39%), not knowing where to start with content creation (28%). and currently don’t have enough followers (22%).

And 36% aren’t even aware that being an online content creator can be a full-time job.

When it comes to logistics, half believe they will need a good quality camera or webcam to be successful, and 47% admit that it will take a lot of time for them to create content.

High-tech editing software, microphones, and beautiful backgrounds are also considered essential.

Among the most popular social platforms in use today are Facebook, Instagram, and YouTube – all of which beat out TikTok which has been so successful during the pandemic.

It also emerged that a third of those polled through OnePoll were inspired by content shared on social media by reputable creators.

Related posts, recommended places to go and high quality video and images are what Britons find most appealing about online content.

Do you want to share your life on social networks to earn money?


Do you want to share your life on social networks to earn money?Credit: Getty

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