Technology

Microsoft buying Activision Blizzard is bad

You’ve played Monopoly before, right? Sure you have. I mean, yes Pokemon exclusive, Rick & Morty Monopoly, Game of Thrones Monopoly, every major city in the world has its own Monopoly… there are so many Monopoly you can have Monopoly where all attributes are different versions of Monopoly. Actually, Jerry, write it down and send it to Uncle Pennybag. Either way, there are millions of versions of Monopoly in the world and – true story – no one has finished a game because Monopoly is trash. Don’t worry, though, it’s supposed to be.

Monopoly was invented as an offensive board game to show the dangers that come when a rich company buys out everything and can charge anything they like for it. Of course, because capitalism sucks, it’s now just a game where you book a hotel on Charizard or any hotel in the Pokemon version. Maybe the gym. The reason I’m talking about exclusivity is because Microsoft just bought Activision Blizzard for $70 billion, and that sounds like bad news.

Related: Microsoft’s purchase of Activision is the biggest deal in gaming history and it’s not even over yet

For some of you, this may be good news. The situation at Activision Blizzard has gotten to such a low point that for all of the reasons outlined here, and more than that, TheGamer generally doesn’t cover Activision Blizzard unless it’s related to ongoing lawsuits and lawsuits. alleged workplace abuse. Our stance will remain the same until we notice meaningful structural changes, regardless of the acquisition – and with Bobby Kotick due to his current position, those changes will come slowly, if they never come.


activision Blizzard ceo bobby kotick stands in front of signs that say men

However, Bobby Kotick used to be at the top of a tree. He now reports to Phil Spencer – by all accounts a pretty independent guy. It’s good now? And Microsoft is much more diverse and experimental than Activision, who has regularly shuffled studios from interesting projects to build guns even firearms in Call of Duty. Now that Microsoft is calling the shots, there could be hope for the Wumpa League, for a new THPS, maybe even a new Pitfall. I mean, certainly not the end, but at the most binary level, Microsoft seems like a good game company, giving us Game Pass, driving creativity and having a great team diversity leadership, while Activision Blizzard, with so many scandals, recently ended – adhere to Call of Duty and take advantage of the heat to invent the lootbox system through Overwatch, is a bad game company. The good company now owns the bad company, and will start to make the bad better, or at least less worse. It’s correct?

Unfortunately, probably not. Kotick will stay. He can finally go, and most likely there will be more changes at ABK, and better conditions for the workers, with Microsoft pulling the strings, and that’s obviously a very good thing. . That is also speculation at this point. As for the games themselves, Microsoft now owns Bethesda, Activision Blizzard, and a handful of other studios. Its IPs include Call of Duty, Diablo, World of Warcraft, Starcraft, Crash Bandicoot, Spyro the Dragon, Guitar Hero, Tony Hawk Pro Skater, Fallout, Doom, Quake, Psychonauts, Elder Scrolls, Prey, Wolfenstein, Halo, Forza, Fable, Gears of War, Perfect Dark, Age of Empires, Killer Instinct, Banjo-Kazooie, Battletoads, Conker, Viva Pinata, Minecraft, Candy Crush, and – if you can believe it – more.


Crash Bandicoot N. Sane Trilogy - Game screenshot of the jungle path with crabs

Sony has some big guns in its army, but not many. Sony’s entire strategy is to invest in a handful of high-quality triple-A titles, all of which follow similar design conventions. Xbox, acquiring Bethesda and Activision, just acquired that strategy from them. Xbox is doing everything it can to attract players right now because it’s losing. Game Pass is a steal because Xbox needs someone – anyone – to come play with it. Sony has led the PS4 generation, and as a result it has entered the PS5 era with a premium price tag and confidence. Don’t want to pay 70 dollars? Okay, don’t play God of War. See if we care, we’re winning anyway.

Xbox’s strategy will take time to bear fruit, but for now, it has a lot more greenery than Sony. Yeah, I’m switching from minion to tree, deal with it. Xbox is just your mate because it’s desperate for friends. It was the girl with glasses, braces, and a pastel-colored backpack. In a few years, she’ll have a perfect makeover and she won’t want to date a loser like you. Xbox owns too many things.

Disney owning too many things, and while Disney itself has always supported creation, expression, and filled our childhood imaginations with hope, the reality is that if you don’t make a lot of money for Disney, you’re not worth Disney’s time. The Xbox doesn’t seem like that right now because it’s sitting at a table in the corner with tape around the glasses playing Psychonauts to you. But it has been conspiring for years on how to beat the PlayStation at its own game and join the fun kids’ table. When it makes the jump, we’ll be left behind.

Next: Dune Interview: Capturing Scale, What David Lynch Can’t Do and Paul’s Return



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https://www.thegamer.com/microsoft-buying-activision-blizzard-bad-news-bobby-kotick/ Microsoft buying Activision Blizzard is bad

TaraSubramaniam

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