MIA Khalifa has poked fun at trolls who slammed the name of her new brand after it launched earlier this week.
Her controversial line of body jewelry, Sheytan, has caused a stir among fans after discovering the meaning behind her nickname.
Ex-pornstar Mia started her new business venture and decided to make a splash with a racy video on Instagram.
On Monday she finally presented her favorite body accessories, without which she is rarely seen, to the general public.
But after months of anticipation building up before release, Sheytan’s debut has been overshadowed by criticism from some fans.
Many people weren’t impressed that Mia chose a name that means “devil” in her native Arabic.
Social media users slammed the former Pornhub prodigy, 30, for using the term and promoting it to her audience.
But Mia refused to let the trolls’ hatred cloud their big moment and instead laughed at them for “losing their minds”.
Her weapon of choice was a TikTok sound from rapper Nicki Minaj, who branded her critics “obsessed and sick,” which she mimicked.
Dressed in a bright pink robe, she appeared unfazed as she lashed out at people who scolded her choice of name.
Mia captioned the clip, “Arabs are losing their minds calling my jewelry brand ‘Diabla’ in Arabic.”
The video quickly racked up a whopping 393,000 views while her legion of followers rushed to express their support in the comments section.
One wrote: “It’s beautiful jewelry just like you darling!”
Another said: “That’s a great name that makes me want to buy more.”
A third added: “Can’t wait to use this audio hidden in your body jewelry.”
And a fourth chimed in: “I AM OBSESSED. I want it all.”
Others have been keen to know when Mia will be restocking some of her sold-out pieces and releasing more designs.
The influencer previously defended her brand’s name before even revealing what products would be on offer.
She insisted that sheytan was merely a nod to her origins and was a playful term with “cheeky” connotations.
She told her followers in a Tiktok rant last December that if they had a problem with the name, they should “just don’t buy from her.”
Mia was furious: “I haven’t even announced what it is yet so I can’t say too much but just keep your money. I do not need it.”
“If you have a problem with it being used on behalf of a company, then why not have a problem using it when…”
“When you talk about little kids running around misbehaving they call them shaytan. In Arabic they are called little shaytan.”
“What do men call a woman who walks by wearing a skirt that’s a little short for her liking? They call them shaytan.”
“What do we do then? what do women do We’re taking back that word, we’re reclaiming it and making it our own, which is why I still use the name Mia Khalifa because it’s a reclamation. It’s my way.” Reclaiming something that’s mine.
She introduced Sheytan to the world and got hearts racing with a 15 second clip showing off her beautiful gold designs, shot in Paris, France.
Mia wears her body jewelry as she roams the streets, zooms up a subway stair and sips a drink at a coffee shop.
She then climbs into a vintage car for a close-up look at her 78-pound hand chain before tucking into a tantalizing meal of oysters.
The former adult star then puts on a show in a bath filled with bright blue water – while proving that her products don’t tarnish when swimming or showering.
The Lebanon-born beauty previously explained that her jewelry collection was inspired by belly dancers from the 1930s and ’40s.
She has worked hard for several months to create a range of luxurious body chains, anklets and necklaces.
After finally revealing her secret project, Mia said she was “full of pride” as her fans rushed to get their hands on her pieces.
Sheytan items are made to order by “carefully selected” craftsmen in Florence, Italy and Wales, UK.
The latest addition to Mia’s business portfolio is sure to add to her already sizable net worth of around £4.3million.
In April, she unveiled a new joint venture with rapper Wiz Khalifa and announced the two would be pushing ahead with their signature marijuana blend.
The Lebanon-born beauty seems to love spending her money on a stunning car collection and has hundreds of thousands worth of glittering engines in her garage.