Magic Awakened is China’s most successful game launch this year

Harry Potter: Magic Awakened has taken over one of the largest gaming markets in the world. The game launched in mainland China on September 9, and since then it has become the most successful game launch in the country this year.

Available on iOS, Android, and PC, the game is an RPG with card-based combat and features several minigames. You play as a Hogwarts sorcerer or wizard and there are various customization options as the player can choose what his character wears and looks like, and has a choice of owls and wands . Players roam Harry Potter locations such as Hogwarts and Diagon Alley and meet book characters such as Hagrid, Ollivander, and Professor McGonagall.

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Harry Potter: Magic Awakened is developed by NetEase, one of China’s largest game companies, with support from Portkey Games, the video game label of Warner Bros., focused on IP creation and monitoring. related to the Harry Potter wizarding universe.

The game had a strong debut, taking the number one spot on both the iOS game downloads and revenue charts, and holding that spot for seven days in a row, according to Niko Partners, a company Asia-focused video game consulting. Harry Potter: Magic Awakened contributed to NetEase’s strong performance in its most recent financial quarter, when the company reported online game revenue of $2.47 billion, up 14.7% year-on-year. last year. NetEase remains the number two game company in China, by market share, with Tencent still dominating.

In one blog post, Niko Partners noted that NetEase boosted the game’s success with a strong pre-release marketing campaign that resulted in 15 million pre-registrations. Online players were invited to join the game through a Hogwarts acceptance letter. This got people talking as it became a trending topic on Weibo (a leading Chinese social media platform) with over a billion views. After players download the game, they can create their character and be led to a sorting hat ceremony, and can chat with other players and even decorate their dorm room . This proved to be a hit with the Chinese players as many of them shared their experience of wearing the sorting hat on social media.

Harry Potter: Magic Awakened was praised by players for its visuals and atmosphere. The gameplay includes PvP duels, a rhythm dance mode, quidditch matches, and even a roguelike match in the Forbidden Forest. The core gameplay involves real-time battles, involving the casting of spells using cards, in story mode. However, the game was not without its problems, with players criticizing the game’s money-making tactics aggressively and complaining that certain aspects of the game, such as students’ use of curse unforgivable, not true to the novel.

Harry Potter popular in China and a favorite since the first novel, Harry Potter and the Sorcerer’s Stone, was translated and published in the country in August 2000, two years after the English version. According to local media, an estimated 200 million copies of Harry Potter have been sold in China. In October, the Universal Studios Resort opened in Beijing, which includes Harry Potter attractions.

NetEase and Warner Bros. confirmed that the game will come to the international market at a later date, while there will be more countries in Asia this winter. “NetEase’s greatest asset continues to be its strong self-development capabilities,” Niko Partners said, in its blog post, noting that it has partnered with companies like Marvel and Warner Bros. . and NetEase’s ability to “allow IP holders to profit from the China Market and let NetEase expand its overseas presence.”

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